AT&T Launches First Spanish-Language U-verse 'Univision FIFA World Cup App'

AT&T Launches First Spanish-Language U-verse 'Univision FIFA World Cup App'

AT&T has launched the first Spanish-language TV app the Univision 2010 FIFA World Cup app available on channel 3001 from U-verse TV. The Univision 2010 FIFA World Cup app offers extensive and exclusive coverage of the Copa Mundial de la FIFA Sudafrica 2010 at no extra cost.

The Univision 2010 FIFA World Cup app allows viewers to watch the Univision, TeleFutura and Galavision channels featuring World Cup matches on one screen at a time. The app also features athlete bios, photos, groupings and the latest team standings straight from South Africa to your U-verse TV screen in Spanish.

AT&T offers all 64 2010 FIFA World Cup matches via Univision, TeleFutura and Galavision. AT&T also provides comprehensive Univision Spanish-language content in the U-verse TV On Demand library and exclusive Mexican National Team Spanish content across multiple screens.

AT&T customers can live this experience via the U-verse Univision 2010 FIFA World Cup Multiview, which includes the ability to watch Univision, TeleFutura, Galavision and your local Univision and TeleFutura stations at one time, based on market and programming package. Subscribers can choose which channel appears as the main picture with audio.

Dan York, president of content, AT&T, said "For the first time, U-verse TV customers will be able to interact with and follow their favorite teams and players through an interactive TV app with Univision in Spanish. We're proud to work with Univision to offer a new way for our Spanish speaking viewers to watch the 2010 FIFA World Cup, and we're excited for fans to watch exclusive Mexican National Team videos in our U-verse on Demand library."

Tonia O'Connor, EVP, Distribution Sales and Marketing, Univision Communications Inc., said "Building on Univision's comprehensive and exclusive Spanish-language TV coverage of the most exciting soccer tournament in the world, we are thrilled to work with AT&T to offer our viewers this first-of-its kind offering. The Univision 2010 FIFA World Cup app on U-verse TV will allow viewers the opportunity to interact and engage with their favorite teams and players like never before."

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