Aarkstore Enterprise -affluent Market Tracking Study #16, Fall 2009 Survey Of The Wealthiest 10% Of

Affluent Market Tracking Study #16, Fall 2009 Survey of the Wealthiest 10% of US Households

Table of Contents :

Introduction

Survey Highlights

Respondent Profile

Geography, Age, Gender, Net Worth, Income, Investable Assets

Affluent Consumer Expectations (ACE) for Economy, Stock Market, and Household Income

Future Business Conditions

Expectations for Stock Market and Household Income

Economic Outlook by Selected Demographic Segments

Historical Affluent Consumer Expectations (ACE) Indexes

Outlook for Household Income and Savings/Investments

Expectation for Household Income Changes in Savings Expectations by Demographic Segments and Historical Savings Indexes

Percentage of Income to be Contributed to Savings and Investments

Primary Investment Objectives

Plans to Purchase 8 Major Items in Next 12 Months17-1

Historical Plans to Purchase 8 Major Items

Future Spending Indexes by Selected Demographic Segments

Expected Changes in Spending for 17 Products and Services

Historical Indexes for Expected Changes in Spending

Future Spending Indexes by Selected Demographic Segments

Historical ACE Spending Indexes for Durables, Leisure, and Travel

Impact of Economic Conditions on Spending by the Affluent

Actions Taken (or Not) to Reduce or Defer Recent and Future Expenditures

Reasons for Reducing or Deferring Expenditures - Historical Comparison

Reasons for Reducing or Deferring Expenditures by Selected Demographic Segments

Reasons for Reducing or Deferring Expenditures- Frequency Distribution by Number of Responses

Spending Plans: 8 Major Items and 17 Products Among Those Reducing/Deferring Expenditures

Feeling Self-Conscious about Financial Situation and the Affect on Spending

Feelings of Self-Consciousness by Selected Demographic Segments

Reduced or Deferred Spending Due to Appearance of Stronger Financial Situation

Frequency of Reduced or Deferred Spending Due to Appearance of Stronger Financial Situation31

Types of Expenditures Reduced or Deferred

Expected December Holiday Gift Spending

Expected Time to Achieve Economic Recovery and Affect on Spending

Factors Influencing Return to Pre-Recession Spending Levels

Time to Achieve End of Recession

Time for Unemployment to Decline to 8%

Time for Down Jones Index to Rise to 11,

Time for Home Values to Rise 20%

Time for Value of Savings to Rise 20%

The American Affluence Research Center

Mailing Lists of the Affluent

For more information, please contact :

http://www.aarkstore.com/reports/Affluent-Market-Tracking-Study-16-Fall-2009-Survey-of-the-Wealthiest-10-of-US-Households-39332.html

by: aarkstore enterprise

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