Aarkstore Enterprise--garage And Storage Shed Trends In The U.s., 3rd Edition
Garage and Storage Shed Trends in the U.S., 3rd Edition
Table of Contents :
Chapter 1: Executive Summary
Scope of the Report
Methodology
Product Definitions
The Market
A Robust Market Slows Down
Figure 1-1: U.S. Sales of Garage and Shed Storage, 2004-2008 (in millions of dollars)
Figure 1-2: Sales by Product Category, 2008 (percent)
Garage Organization Products and Sheds About 2% of Housewares
Table 1-1: U.S. Retail Sales of Housewares 2007 (in billions of dollars)
U.S. is Global Garage Organization and Shed Leader
Factors Affecting Growth
Increasing number of households
Figure 1-3: Number of U.S. Households, 2000-2008 (in millions of households)
Housing Boom Creates Demand for Organization
Easy Credit Drives Consumption
Larger U.S. homes but trending smaller
Americans Love Big Garages
Table 1-2: Type of Parking Facility of New One-Family Houses Completed (percent)
Big Spenders, Non-Savers
Lower Prices Drive Spending
Bulk Buying Takes Up Space
Investing in the Home
Gardening Boosts Shed Sales
Demographics Continue To Boost Storage Need
Raw Material Prices Impact Manufacturers
Market Projections
Slower Growth in Future
Figure 1-4: Projected U.S. sales of garage and shed storage, 2008-2013 (in billions of dollars)
The Marketers
Mergers, Acquisitions, Divestitures
Market and Product Trends
Easy Assembly Still Drives DIY Market
Specialty items continue to grow
Creating Space
Bigger is Better
Selling Value
Toughness to Appeal to Men
Aesthetics to Appeal to Women
Eco-friendly Initiatives Begin to Emerge
The Emotion of Organization
A Storage Crisis
Organization Reduces Stress
Peace of Mind
Outdoor Sheds Not Just for Garden Tools
Market Dynamics
Distribution Channels
Installed Versus DIY Trends
Installed Segment Local, Regional, Struggling
DIY Segment Stressing Price, Convenience
Retail outlets
Exclusivity
Lowes, Home Depot Target Women
Internet Sells, Promotes and Educates
Marketing and Promotion Trends
Contests And Sweepstakes Still Popular
Product Placement Provides Exposure
Sponsorships Generate Publicity
Spokesperson Connects with Consumers
Price Promotions Stress Value
Dealer Incentives Encourage Sales
Leveraging Partnerships Extends Reach
Selling Homebuilders and Home Sellers
Branding Continues to Be Important
Licensing Popular Brands
Some Store Brand Activity
Branding Commodities
Shed Brands Communicate Functionality
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by: Aarkstore Enterprise
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