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Aarkstore Enterprise--garage And Storage Shed Trends In The U.s., 3rd Edition

Garage and Storage Shed Trends in the U.S., 3rd Edition


Table of Contents :

Chapter 1: Executive Summary

Scope of the Report


Methodology

Product Definitions

The Market

A Robust Market Slows Down

Figure 1-1: U.S. Sales of Garage and Shed Storage, 2004-2008 (in millions of dollars)

Figure 1-2: Sales by Product Category, 2008 (percent)

Garage Organization Products and Sheds About 2% of Housewares

Table 1-1: U.S. Retail Sales of Housewares 2007 (in billions of dollars)

U.S. is Global Garage Organization and Shed Leader

Factors Affecting Growth

Increasing number of households

Figure 1-3: Number of U.S. Households, 2000-2008 (in millions of households)

Housing Boom Creates Demand for Organization

Easy Credit Drives Consumption

Larger U.S. homes but trending smaller

Americans Love Big Garages

Table 1-2: Type of Parking Facility of New One-Family Houses Completed (percent)

Big Spenders, Non-Savers

Lower Prices Drive Spending

Bulk Buying Takes Up Space

Investing in the Home

Gardening Boosts Shed Sales

Demographics Continue To Boost Storage Need

Raw Material Prices Impact Manufacturers

Market Projections

Slower Growth in Future

Figure 1-4: Projected U.S. sales of garage and shed storage, 2008-2013 (in billions of dollars)

The Marketers

Mergers, Acquisitions, Divestitures

Market and Product Trends

Easy Assembly Still Drives DIY Market

Specialty items continue to grow

Creating Space

Bigger is Better

Selling Value

Toughness to Appeal to Men

Aesthetics to Appeal to Women

Eco-friendly Initiatives Begin to Emerge

The Emotion of Organization

A Storage Crisis

Organization Reduces Stress

Peace of Mind

Outdoor Sheds Not Just for Garden Tools

Market Dynamics

Distribution Channels

Installed Versus DIY Trends

Installed Segment Local, Regional, Struggling

DIY Segment Stressing Price, Convenience

Retail outlets

Exclusivity

Lowes, Home Depot Target Women

Internet Sells, Promotes and Educates

Marketing and Promotion Trends

Contests And Sweepstakes Still Popular

Product Placement Provides Exposure

Sponsorships Generate Publicity

Spokesperson Connects with Consumers

Price Promotions Stress Value

Dealer Incentives Encourage Sales

Leveraging Partnerships Extends Reach

Selling Homebuilders and Home Sellers

Branding Continues to Be Important

Licensing Popular Brands

Some Store Brand Activity

Branding Commodities

Shed Brands Communicate Functionality

For more information please visit :

http://www.aarkstore.com/reports/Garage-and-Storage-Shed-Trends-in-the-U-S-3rd-Edition-13467.html

Aarkstore Enterprise

Tel : +912227453309

Mobile No: +919272852585

Email : contact@aarkstore.com


Website : http://www.aarkstore.com

Blog: http://blogs.aarkstore.com/

Follow us on twitter: http://twitter.com/aarkstoredotcom

by: Aarkstore Enterprise
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