Aarkstore Enterprise--the Gay And Lesbian Market In The U.s., 6th Edition

The Gay and Lesbian Market in the U.S., 6th Edition

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Table of Contents :

Chapter 1 Executive Summary

Introduction

Background

Overview of Report

Scope and Methodology

Scope of the Market

Overview of Data Sources

Market Trends and Opportunities

Recognition of Relationships Central Trend in American Society and in Gay and Lesbian Market

Expansion of Same-Sex Marriage Laws Creates Multiple Marketing Opportunities

Gay and Lesbian Families Represent Major Market Segment

Gay and Lesbian Consumer Optimism Generates Opportunities for Marketers

Gay and Lesbian Consumers Require Focused Marketing Approaches

Gay and Lesbian Travelers Continue to Offer Significant Opportunities

Social and Political Trends Affecting the Gay and Lesbian Market

Gallup Finds Dramatic Shift in Mens Views of Gay Men and Lesbians

New Surveys Continue Long-Term Trend of Increasing Acceptance

Tipping Point May Have Been Reached

Gains Accelerate

Vast Majority of Heterosexual Americans View Coming Out with Equanimity

Large Majority of Americans Support Allowing Openly Gay Men and Women to Serve in Military

Coverage of Marriage Equality and Other Relationship Recognition Laws Continues to Expand

Support for Gay Marriage Continues to Increase

Research Demonstrates Economic Benefits of Marriage Equality

Vast Majority of Heterosexual Adults Accepting of Gays and Lesbians on the Job

Size and Growth of the Market

Gay and Lesbian Population Exceeds 15 Million

Buying Power Used to Measure Size of Market

Post-Recession Economic Projections Analyzed

2010 Gay and Lesbian Buying Power Totals $743 Billion

Demographic Profile of the Gay & Lesbian Population

Demographic Characteristics of Gay Men and Lesbians Highlighted

Census Data on Gay and Lesbian Partnerships Offer Key Demographic Insights

Where Gay Men and Lesbians Live

Methodology Explained

California and New York Have Largest Gay and Lesbian Populations

New York Metro Area Leads in Gay and Lesbian Population

Gay Couples More Likely to Live in Large Metropolitan Areas

Gender of Same-Sex Couples Varies Widely across Regions

Smaller States Attract Lesbian Couples

Male Same-Sex Couples More Likely to Live in Central Cities

Industry Highlights

Gay Men and Lesbians Find Less Comfortable Environment at Financial Services Providers

Gay and Lesbian Consumers More Likely to Turn to the Internet for Financial Information

Gay Men and Lesbians less Likely to Own Investments

Lower Prices Cause Gay and Lesbian Consumers to Switch Auto Insurers

Online Auto Insurance Purchase More Popular

Gay and Lesbian Consumers Highly Likely to Have Health Insurance

Gay and Lesbian Consumer Base Includes Core of Dedicated Travelers

Gay and Lesbian Consumers Plan to Travel More, Spend Less

Gays and the Media

Economic Downturn and Media Revolution Hit Gay Press

Both New and Traditional Gay Media Remain Vibrant

Advertising in Gay Media Remains Healthy

Media Consolidation Continues

Gay Men and Lesbians Tied to the Internet

Blog Readership Accelerates among Gay Men and Lesbians

News Blogs Most Popular with Gay and Lesbian Readers

Social Networking Sites Important to Gay Men and Lesbians

Marketing to Gay and Lesbian Consumers

Providing Equal Workplace Benefits Important to Gay and Lesbian Consumer Decisions

Data Show Marketing Directly to Gays and Lesbians Pays Off

Companies Pay Price for Harmful Actions

Brand Loyalty Swayed by Perception of Gay-Friendliness

Gay-Themed Print Ads Deemed More Effective

LGBT Microsites Offer Effective Outreach Tool

Gay and Lesbian Consumers More Positive toward Ads on Blogs, Less Drawn to Advertising on Social Networking Sites

Wide Range of Companies Advertise to Gay and Lesbian Consumers

For more information please visit :

http://www.aarkstore.com/reports/The-Gay-and-Lesbian-Market-in-the-U-S-6th-Edition--48565.html

Aarkstore Enterprise

Tel : +912227453309

Mobile No: +919272852585

Email : contact@aarkstore.com

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by: Aarkstore Enterprise

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