Aarkstore Enterprise--the Post-recession Consumer In The U.s. Market Research Aggregator
The Post-Recession Consumer in the U.S
The Post-Recession Consumer in the U.S.
Table of Contents :
Chapter 1 Executive Summary
Background
Introduction
Overview of the Report
Scope and Methodology
Scope of the Market
Methodology
Trends and Opportunities
Confident Consumers Begin to Return to the Marketplace
The New Frugality: A Temporary Fad or a Permanent Condition?
Post-Recession Consumers Remain Sensitive to Price
Brand Names Continue to Appeal to Confident Consumers
Increasing Reliance on Online Shopping Likely to Endure
Hyperpartisan Political Environment Affects Confidence
Marketers Try to Redefine Meaning of Value in Unpredictable Post-Recession Environment
Confident Consumers Offer the Best Way Forward for Marketers
Personal Profile of Anxious and Confident Consumers
Nearly 48 Million Consumers Categorized as Confident
Younger Consumers Maintain Confidence, Older Consumers More Anxious
Men in 45+ Age Group Most Likely to Be Anxious Consumers
Multicultural Consumers More Confident
Regional and Urban Differences Seen
Marital Status Impacts Consumer Confidence
Larger Households More Confident
Education Creates Confident Consumers
Job Switching Part of Confident Consumer Profile
Managers and Professionals Dominate Confident Consumers
Multiple Earners in Household Make for Confident Consumers
Views of Life Mirror Level of Economic Confidence
Political Orientation Affects Consumer Views
Managing Personal Finances
Confident Consumers Are Careful with Their Money
Anxious Consumers More Worried about Banks
Confident Consumers Are Informed Buyers of Financial Services
Anxious Consumers More Likely to Use Credit Cards
Paying Bills Online Favored by Confident Consumers
Confident Consumers Less Averse to Risk
Anxious and Confident Consumers Equally Likely to Own Investments
Savings Accounts More Popular with Confident Consumers
Confident Consumers Have More Debt
Confident Consumers Have More High-Value Life Insurance Policies
Overview of Shopping Behavior
Anxious Consumers Shop Less Often
Confident Consumers See Shopping as Experience, Not a Chore
New Stores Entice Confident Consumers
Confident Consumers Look for Good Deals
Brand Awareness Higher among Confident Consumers
Confident Consumers Are Influencers
Environmentally Friendly Companies Favored by Confident Consumers
Anxious Consumers Prefer to Buy American
Anxious Consumers Dont Like Advertising
Product Placement Works with Confident Consumers
Anxious Consumers Like Cents-Off Coupons
Manufacturers Incentive Offers Draw Attention from Confident Consumers
Confident Consumers More Alert to In-Store Promotions and Advertising
Confident Consumers Are Big Online Spenders
Confident Consumers More Inclined to Buy Automobiles and Consumer Electronics
Shopping in Supermarkets and Drug Stores
New Foods Entice Confident Consumers
Frozen Dinners Get Nod from Anxious Consumers
Anxious Consumers Less Interested in Grocery Shopping
Little Difference in Use of Cents-Off Coupons in Supermarkets
Confident Consumers More Alert to In-Store Promotions and Advertising
Anxious Consumers Lean toward Store Brands in Supermarkets
Confident Consumers Shop More Often in Drug Stores
Store Brands More Popular with Anxious Consumers When in Drug Stores
Shopping for the Home
New Consumer Electronics Products Lure Tech-Savvy Confident Consumers
Confident Consumers More Likely to Shop in Consumer Electronics Stores
Homes of Confident Consumers Filled with Electronics
Big TVs Found in Confident Consumer Households
Confident Consumers Spend More on Home Furnishings and Bed, Bath & Linens
Household Appliance Purchases Similar
Confident Consumers More Likely to Plan Home Remodeling Projects
Similar Patterns in Shopping in Home Improvement Stores
How Confident and Anxious Consumers Spend Leisure Time
Anxious and Confident Consumers Share Many Leisure Activities
Anxious Consumers Less Involved with the Internet
Confident Consumers Tied to the Internet
Primetime Viewing Habits Differ
Confident Consumers Turn Away from CDs to Downloads
Bookstores Still Important
Many Differences in Magazine Choices of Men in Anxious and Confident Consumer Segments
Cellphones Vital Part of Lifestyle of Confident Consumers
Confident Consumers Go Out More
Anxious and Confident Consumers Choose Same Family and Fast Food Restaurants
Anxious Consumers Would Rather Stay in the U.S.
Cruises Attract Anxious Consumers
Consumer Profiles: Fashion and Automotive
Even Confident Consumers Cautious about Spending on Clothes
Walmart and Target Top Choices for Anxious and Confident Consumers
Store Brands of Womens Lingerie More Popular among Anxious Consumers
Multiple Vehicles Common in Both Anxious and Confident Consumer Households
American Cars Get More Respect from Confident Consumers
Anxious Consumers Dial Back Expectations
Confident Consumers More Likely to Spend $30,000 or More for Cars
New Car Purchases Planned by Confident Consumers
For more information please visit :
http://www.aarkstore.com/reports/The-Post-Recession-Consumer-in-the-U-S--45303.html
More market research reports available in Aarkstore Enterprise
U.S. Pet Market Outlook 2010-2011: Tapping into Post-Recession Pet Parent Spending
http://www.aarkstore.com/reports/U-S-Pet-Market-Outlook-2010-2011-Tapping-into-Post-Recession-Pet-Parent-Spending-38103.html
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by: Aarkstore Enterprise
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