Aarkstore Enterprise--the Role Of Public Access Wi-fi In Mobile Operator Strategy

The role of public access Wi-Fi in mobile operator strategy

http://www.aarkstore.com/reports/The-role-of-public-access-Wi-Fi-in-mobile-operator-strategy-48331.html

Table of Contents :

Executive summary

In a nutshell

Key messages

Ovum view

Mobile data usage pushes Wi-Fi back on to the agenda

Mobile data traffic growth prompts operators to offload

Cheap capacity makes Wi-Fi attractive

Wi-Fi offers a potentially dramatic impact on data traffic

Improving performance for the end user

Orange focuses on indoor coverage too

Delivering the last mile via Wi-Fi remains an option

Interference and security concerns continue to rumble on

Someone still has to pay for Wi-Fi

Theres no such thing as a free lunch

Building Wi-Fi requires a return on investment, but the money may be better spent elsewhere

Wi-Fi is something of a stop-gap measure

Wi-Fi versus (or plus) femtocells

Theyre not exclusive, but it all depends on what you have where

Wi-Fi device and network availability is the key decision driver

Wi-Fi device penetration continues to grow

Battery life remains an issue

Wi-Fi hotspot availability

Open Wi-Fi communities could increase the availability of Wi-Fi even further

Seamless technical and commercial Wi-Fi / cellular integration is a prerequisite for success

A connectivity client on the device is essential, but just part of the technical puzzle

Seamless authentication and handover is optimal

Not all devices make it easy to connect to Wi-Fi

Wi-Fi / cellular integration is not just a device issue

Standardization is critical for further adoption

Commercial integration is important too

Future opportunities for Wi-Fi

High international data roaming costs are an untapped opportunity

Wi-Fi case study: AT&T

Wi-Fi at the heart of wireless data strategy

Seamless handover is critical

Bundling encourages uptake

Scale provides the springboard for success

Still scope to expand roaming opportunity

List of Tables

Table 1: Wi-Fi openness by country

List of Figures

Figure 1: BT session usage by device (March 2010)

Figure 2: Wi-Fi and 3GPP technology maximum theoretical downlink speeds

Figure 3: Proportion of smartphones launched with Wi-Fi capability, 1Q091Q10

Figure 4: Bridgewater Systems HSPA / Wi-Fi handover architecture

Figure 5: Number of countries served by Orange Wi-Fi roaming partners

Figure 6: Number and quarter-on-quarter growth of connections made to AT&T Wi-Fi hotspots, 2008-2010

For more information please visit :

http://www.aarkstore.com/reports/The-role-of-public-access-Wi-Fi-in-mobile-operator-strategy-48331.html

Aarkstore Enterprise

Tel : +912227453309

Mobile No: +919272852585

Email : contact@aarkstore.com

Website : http://www.aarkstore.com

Blog: http://blogs.aarkstore.com/

Follow us on twitter: http://twitter.com/aarkstoredotcom

by: Aarkstore Enterprise

POST COMMENT

International Phone Cards, Cheap Way To Communicate Talk With International Phone Cards, Its Cheap And Easy Mobile Phone Shops: Quickest Way To Buy The Best Handset What Is A Quad Band Cell Phone? What Is Gps And Why Do I Want It On My Cell Phone? What Is T-mobile? Why The Resistance To Dual-sim Mobile Phones? Interview Preparation When Its On The Phone How to Have Skilled Cellphone Etiquette Iphone 4g, Apple Iphone 4 White, Mobile Phones With Free Gifts Wide Range Of Mobile Phone Chargers For The Latest Cell Phones 3g Mobile Phones- Mobiles With Latest Technology MobileMonopoly - Is It Worth Your Investment?