Abc Of Envelope Printing

Success in business is all about marketing your products right and creating a strong brand identity

. After you have printed out your new brochure or catalog, you need to pay special attention to what you're going to put them in - the envelope!

Attractive and inviting envelopes pull the audience's attention. It also boosts your image. Local as well as online printers offer envelope printing services. So, how do you get the envelope printing you desire?

The ABCs of designing an attractive envelope:

Often, people believe that all envelopes are the same. However, the fact is, envelopes differ in size, shape, style and features. When designing an envelope, the envelope printing company pays attention to each of these details. Some other important considerations include the weight that the envelope will hold and whether an automatic insertion equipment will be employed and so on.

The standard commercial envelope is the most common envelope for commercial uses. Although side and diagonal seams are the most common styles, other styles like the Baronial and Booklet envelopes are also available. You could either choose to follow tradition or you could give your envelope a totally different look by making use of different styles for the seams and the flap.

While designing the envelope with the envelope printing company, it is important to specify special functional needs, if any. For instance, if an automatic insertion equipment is to be used, the envelope printing company has to make use of special seams and flap styles.

Quality envelope printing focuses on the design element of the envelope. Inviting messages, attractive graphics, striking colors and great quality of paper ensure that your envelopes are well received by recipients. Generally, reputed printing companies have the ability to provide multi-colored prints at designated spots in the envelope. Typically though, business envelopes keep images to the minimum and make do with their logos or formal lines on their envelope. Solid colors and subtle gradients are great for custom envelopes.

NOTE: You do NOT want your marketing message to go out in a plain, white envelope.

Envelope printing is perhaps one of the major overhead expenses you will be incurring and you cannot make a compromise because you want your envelope to stand out from the competition and capture attention. That is why businesses pay special importance to envelope printing. Envelopes after all emphasize your brand identity. So, if you opt for cheap quality, it reflects on your business. On the other hand, high quality, superb design and excellent graphics reinforce the positive image you are trying to create.

by: Aliceshown

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