Ablysoft- Points To Consider In Logo Designing

Logo represents a company

Logo represents a company. People identify a firm from its logo and it is also one of the first things to come up in the mind when someone thinks of a brand. So, it wont be wrong to say that logos are for lifetime. Hence, one should be very careful while undertaking logo-work because future changes are only going to cost money in advertising and dilute brand recall. Though logo seems a very simple element, it doesnt mean it lacks technical aspects. Consider following points underlined by renowned web design companies, and you will cover most of the essentials;

Shun trends

Trends come in every field, and logo designing is no different. One day swoosh is trendy; the other day, bevel is. As a designer, one has to make sure that such trends dont become part of clients logo. Logo has to be ageless and this is only possible if one strays away from trends and fads. This could be accomplished by keeping an eye on the logo design trends and making sure your work doesnt have any of them.

Use appropriate software

Logo designing takes place on software and using the wrong one poses problems. Vector graphics software is trustable in case of logo designing as it promises visual uniformity in different sizes. Adobe Illustrator and Corel Draw are designers favorite software because quality of the logo doesnt suffer by variations in size and editing work is also simpler. On the other hand, raster graphics software is not something best website development company dealing in logo designing would recommend. The reason behind it is that raster graphic depends on pixels and if there is a need of very large logo enlargement, it appears pixelated.

No stock art

A logo is the identity of your company or business. So, it has to be unique. A number of new businesses dont care of copyright and other licensing details when getting a logo work done and thus think stock art as a cheap source. However, a stock art is not unique. There is a fair chance that it has been used by another entity for some other purpose. Hence, a logo has to be unique in every way so that there are no issues in future.

Keep it simple

Complex designs look good in big prints but if their size is shrunken, not much sense could be made out of it. Hence, it is suggested to keep a logo simple so that even on small print, it doesnt lose its important details. Also, making complicated logos is equivalent to asking for a lot of time from customers to understand it. This is certainly not something that should be experimented with. Look at the celebrated logos of brands that are love and you will certainly identify the simplicity factor.

In the same way, fonts are also important. Icon and font has to be in perfect harmony and only then could the perfect balance be found. So, your web work is not complete by just choosing the finest web design company; logo is also worth a thought.

by: ravi bhatia

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