Naot has started in 1942 by making simple work shoes and sandals
. Its growth over the years has made it the leader in comfort shoes in Israel and the world. Around 80% of its production are sold in the US, Canada, Australia and other countries in the world. Naot is one of the worlds ten leading companies in the comfort category.
Naot boasts of its unique anatomical foot bed. This foot bed allows the foot bed to shape itself according to the shape of the wearers feet. It does that by replicating an image of the foot on the foot bed the way one leaves a footprint on the sand. What a wearer experiences is a shoe that increases in comfort as time passes.
The anatomical foot bed means more than just comfort (although that is no ordinary benefit to begin with). It also means healthy foot and body. First, it distributes the weight of the body uniformly across the entire foot. The foot bed has sufficient width to allow the foot to rest and relax. Secondly, the anatomical foot bed supports a natural and correct posture of the body.
The hallux support of the anatomical foot bed enables natural hold by the big toe. The elevated center eases the pressure on the joints at the central part of the foot. The arch support distributes the weight of the body on all parts of the foot. The deep heel indentation helps the body's balance and the protection of the heel bone.
The other thing about Naots anatomical foot bed is that it is removable. The removable foot bed allows cleaning of and ventilation for the Naot shoes. It also allows the wearer to replace the foot bed when he/she deems necessary.