About Promotional Videos
About Promotional Videos
About Promotional Videos
Promotional videos are produced for pushing forward new products or ideas to the target markets. Hence we see occasional promotional videos from companies in electronics or computer hardware industries.
New technological or product breakthroughs are commercially meaningless without mass consumer acceptance. And every market niche or consumer base has its 'early adopters' and 'followers' who are the first to try the new arrivals. Promotional videos are targeted to these people mostly.
But there is no reason to think that promotional videos are limited to the sole object of promoting new products or technologies. Sometimes, they are used as solid marketing communication tools that help a company enter new markets or niches with existing product.
Accordingly- expanding the products' market reach, increasing its brand awareness, reinforcing consumer confidence and initiating sustainable corporate image positioning are all among prime objectives of promotional videos.
Gone are the golden ages of printed newsletters or brochures. As far as the 21st century consumers are concerned, the long-established print advertising can now be loosely termed as - obsolete.
With target markets investing lesser time for product evaluation and considering the solid competition in local, domestic and global industries, promotional videos have become the ultimate answer for marketing and corporate communication challenge.
Traditional occasions and grounds for promotional video staging are-
* Trade shows
* Corporate and consumer sales presentations
* Interactive seminars
* Inter-organizational and intra-organizational events
* Corporate websites
While mainstream corporate videos represent a company's organizational culture, short & long-run mission or vision, most promotional videos aim at defining the product line and services of a company.
Furthermore, promotional videos are also produced for demonstrating products and service features (or benefits). In such sense, a promotional video can be very successful in creating a buzz among the target consumers. In all cases, they have a common object of being engaged with people who really matter!
In line with that, promotional videos are configured as follows-
Streaming Video
This technology is undoubtedly one of the major breakthroughs for mass marketing communication. By nature, they are simple to access and usually a streaming video projects significant credibility that translates into consumer confidence. They are much more compulsive and communicative than typical text messages.
A corporate or business website achieves tremendous communication leverage when streaming videos come with advanced multimedia elements like sight or sound.
DVDs
Some critics consider modern DVD technology more efficient than the conventional VHS Video. Super portability is the strength of DVDs. They may be played back right from a laptop, just about anywhere.
Interactivity is another strength of DVDs- as a presenter can control it at will. They come with systems like DVDs menus, which facilitates simple yet thorough organization of facts or materials.
As far as view friendliness are concerned, DVDs are excellent avenues for promotional videos as they come with full screen as well as full motion capacities on video playbacks.
Video CDs
When promotional videos are staged in this format, versatile possibilities may be forthcoming. Most commonly, product catalogues and marketing info goes hand in hand as web site links are also included. Just think of the total multimedia impact.
VHS Video
Though traditional, they still have wide range usage and applications as far as promotional videos are concerned. VHS Videos are usually dependable as a distribution format. The popularity of promotional videos is
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