Advertising is one of the most popular fields today
. Lots of people are interested in creative fields rather than in the technical fields. Advertising offers you with the opportunity to show your talent and create something new.
This is one of the best ways to reach out to your prospective customers and convince them to purchase your products or services. There are lots of advertising agencies that are coming up these days because of the high demand. Various companies hire these agencies to create ads for them.
Other than this, the agencies also sell ad space to companies. There are different departments as well as different posts in an agency. If you are a fresher then you need to join this industry as a trainee or junior executive.
Understand what the job covers. A good account executive understands the role and responsibilities of the position. Get ready to have long meetings with clients to obtain knowledge about their services, products, rivals and the market they target. You will have to offer advertising proposals to customers for acceptance, and then you and the advertising agency will work together to make certain that the customer gets what he needs. Also, you will be the one responsible for seeing that projects are completed in the right time frame and within the right budget. Usually you will need to be an adaptable, in control leader who is able to work with peers to complete big assignments.
The right skills. Education combined with specific skills is your most vital attribute. You need to be a real "people person" to be the most effective account executive. Remember, you are the person in charge. It is imperative that you have the ability to convey information in an understandable manner. Multi-tasking is an important skill for account executives as they will be working with more than one client at the same time.
An advertising agency account executive must be able to work with a multiplicity of people and must possess a wide array of skills to be able to carry out the job. A person must not confuse this job to a job in the creative team. He is the one that handles the budget of his client and pitches the sales of the ideas of the creative team. He is actually a part of the marketing section but has the additional aim of helping to get the agency's ideas to the clients and ensure that the clients are contented and fulfilled. But keep in mind that he should be able to manage more than one client at time. But this would require a certain level of experience and skill.