Accurate Data & Customer Loyalty, So Happy Together

Organizations continually strive to gain insight into their customers buying patterns

. Having this insight is crucial to fostering loyal customers and growing profitable relationships. It can also help identify new prospects who match a desired consumer list. In addition to understanding their existing customers and their buying habits, organizations must strive to maintain up-to-date records so that the decisions they are making are based on accurate and timely consumer list data.

When it comes to data accuracy, companies can benefit from the following:

Keep Quality Records

Update consumer lists and prospect lists frequently. Dont leave this to chance; schedule regular updates to ensure real time alignment with the wants and needs of your consumer lists. These regular updates also offer valuable trend data about who customers are, where they are located, and any shared characteristics.

Keeping data fresh also provides the ability to deliver exemplary customer support by quickly connecting and building solid relationships with individuals on your consumer lists. Youll be able to identify callers and web site visitors quickly and have important information, including demographics, buying habits, lifestyle details and more, right at your fingertips.

Improve Understanding through Analytics

Use analytics and CRM systems to unlock consumer list patterns and trends and further enhance the interpretation of customers buying habits. Analytics can arm organizations with the data-driven capability to create customized campaigns that grow existing relationships and cultivate new ones. Analytics provide the ability to assess and calibrate data, uncovering key drivers such as spending trends, charity and green living scores, credit risk and pre-mover audiences.

Communicate Effectively

Elevate the value of your brand and actively promote a strong return on investment. Give individuals on your consumer mailing lists the information and services theyre looking for and avoid repeating messaging that could be perceived as spam.

Produce Follow Up Feedback

Monitor feedback through surveys, thank you notes, and other personalized communications after a campaign or purchase. Keeping loyal customers engaged is critical. Following up on a personalized basis not only fosters a continued relationship, it also creates an opportunity to collect additional data points as well.

Through our comprehensive data services, Redi-Data is well positioned to assist organizations in developing and maintaining loyalty programs by adding a new level of depth to consumer lists. Combining accurate data with analytics opens the door to effective communication and the ability to solicit feedback that will in turn boost customer loyalty and ensure healthy business-to-consumer relationships.

by: Cindy Lanzendoen

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