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Acer Tide Jewelry Shop, The Information The Way Erp Operation

Tide Acer jewelry, this started in the jewelry workshop of private enterprise

, the last 10 years more than 100% of annual scale of the rapid development and expansion, has become the leading local jewelry brand in the country already have Private sales of more than 300 stores, is currently doing the final preparations prior to listing, waiting for the Commission's public audit.

The stadium is located in Hangzhou, the National Road No. 4 wave Acer's flagship store and headquarters is the first time using the ERP-POS network information system to achieve sales of stores selling Acer tide. 2008, 300 stores nationwide tide Acer will deploy ERP-POS system.

National store of information operations, information is only tide Acer part of the strategy. This home is located in the eastern Guangdong Shantou Special Pearl jewelry business, going forward to the most traditional jewelry industry's most advanced IT technology with the combination of practice.

2006, when the boss has been home location local jewelry companies in the Hong Kong-owned jewelry tide Acer brand and regional local brands under dual attack of the implementation of a large-scale store expansion strategy, the year 55 new stores nationwide, impressive. However, a substantial upgrade in the market share, while president of Liu Chong Bin has noted, the company's cash flow is slow, increasing pressure on costs, inventory growth rate is far greater than the rate of expansion stores. This is a bad signal.


Jewelry industry is a typical capital-intensive industries, especially in order to Xiang clamp type diamond products are the main tidal Acer, each finished product and raw materials are worth thousands, tens of thousands or even hundreds of thousands. This means that each open a store needs to increase capital spending by millions. In the traditional management model, a lack of communication between the store and the store, store and headquarters information is not so inefficient financial settlement issue is often caused by a stock of goods in the market and not selling; and stores Strong Sales of products, the headquarters often failed to have adequate inventory reserves, production and marketing out of line. Thus, on the one hand, a large number of sales opportunities can not grasp; the other hand, inventories are at a disproportionate amount of funds used to be enlarged. Moreover, the lack of a cure quickly copy management model to manage the rapid expansion of stores has brought great pressure. Do not solve this problem, the rapid expansion strategy will not landing.

Just completed the EMBA program of Sun Yat-sen Liu Chong guests thought of information at this time. Prior to this, as this is very far away from the IT private jewelry company owner, Liu Chong guests on the understanding of IT and the Internet is also limited to office, IT applications in the enterprise and also the most just e-mail.

ERP: first the inside of the external

Although the demand for direct sales from the terminal, but Liu Chong participants clearly understand that only the internal management, and information technology, improved management, sales information terminal can have enough support. This idea has also hired his consulting firm in Shenzhen has made IT planning coincide. After this first internal ideas outside under the guidance of first building to improve the internal management capacity for the purpose of ERP systems; step building global sales organizations covering the terminal stores ERP-POS system; third step is to support customer relationship building management and analysis of the CRM system is gradually clear idea of information.

Positioned as industry leaders, aimed, of course, Hong Kong and Taiwan and foreign competitors, then the SAP was selected almost tidal Acer is the logical thing.

2006 the end of this ambitious enterprise, began construction of a difficult and painful SAPERP road. Chun-Hsiung Hsu Chief Financial Officer is designated as ERP project manager, on behalf of President of the implementation of the project leaders. First objective is to achieve the enterprise from raw materials procurement to production, inventory, sales, finance, cost management, information technology, and all the stores of the financial settlement. As is also responsible for the preparation of pre-IPO, the company through the ERP implementation of standardized management processes, establish a core financial management and control system, the goal is Chun-Hsiung Hsu concern.

Weak foundation for tidal information for the Acer, the difficulties encountered in the implementation of SAPERP far beyond the expected. As the jewelry industry's peculiarities, even this excellent SAP management software, there are many functions not covered by the characteristics between the jewelery industry, which greatly increased the risk of the project. Even worse - the domestic, and even abroad, SAP can not find similar success with the industry to tide Acer case can serve as a model. ERP implementation is also required for personnel issues plagued this information is located in the relatively backward have to use SAP's enterprise management system.

Taken some detours and experienced some minor setbacks do not last in a group of consultants from Shenzhen, with the help of SAP system Acer tide finally achieved in early 2007 running smoothly.

"The implementation of ERP systems, enterprise almost off the skin." Recalling the ERP implementation process, Chun-Hsiung Hsu on ERP changes caused by management with deep feeling. ERP implementation is that since the establishment of private enterprises the largest change management and innovation. As the number of defects, the implementation process of the pressure from the business sector to make the whole project almost halfway. Critical moment, the boss of confidence in Bin Liu Chong gave firm support to the project team.


Begun to taste the fruit wins, sweeping into the

SAP system running, the status of each diamond are tracked in the system, trading and balance accuracy, and inventory management practices, and data accuracy, and information in a timely manner, and regulated the transfer of goods, all business activities were set under the financial management and control. The early ERP benefits.

However, for high-end consumer goods, the terminal's ability to sell products, manufacturing capacity than important. Although the internal ERP system success, reduce the gap between production and sales, but because information systems can not be extended to the front line of sales, production and marketing has yet to fully converge. Selling products frequently out of stock, and the headquarters of products launched in the market may not be able to sell the problem persists, the demand from the market and consumer information can change in a timely manner to meet the needs of product, the internal supply chain is still too long. In addition, between the store and the store was too independent, the information can not communicate with each other transshipment of goods difficult. For example, the northeast region of the ring store large diameter long brisk sales, stores Zhejiang, Jiangsu and Shanghai area has a long backlog of such products.

by: heiyou
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