AdSense - Ad Placement

AdSense - Ad Placement

AdSense - Ad Placement

Owner of website gets paid for displaying the ads targeted by Google in their web pages or blog. A simple, free of cost and an efficient way to earn revenue from your website. Google is the provider of AdSense, making it reliable and trustworthy. As the ads are contextual, they will be relevant to the content in your web page thereby the visitors to your website will not be offended to see ads in your site pages or blog.

Placement is the fundamental and most important factor that will affect an ad's performance, which is its click through rate or CTR. There is a simple logic behind this, a visitor cannot click on an ad that is not visible. For instance, many people ignore the ads on the top most part, the ads which almost look like a banner. Similarly, the ads placed at the bottom of the page go unnoticed most of the times. So are the ones on the sides of the content, looking like sky scrapers, from top to bottom.

The best placement for an ad using AdSense is, cleverly integrating the ads into the web pages as additional content or as a supplement to the actual content. AdSense generates ads that are closely related to the actual words in the content existing in the pages of your site. To get the most out of it, the ads have to be placed next to the words in the content. This is a case of simple common sense.

Considering that every web page of your website features a distinct topic, AdSense advertisements will also vary from page to page to match the distinctive topics in each page. So, it is advisable to place your ads in relevant spaces in the web page. This can be achieved to an extent by using small, square or rectangle slots.

In order to assist its users, Google has produced a heat map to assist the positioning of AdSense, this feature aids in the placement of ads. Even though it has provided this feature, it still advises the users to use their discretion, keeping in mind the visitors perspective too. For instance, in pages, where users are typically focused on reading an article, ads placed directly below the article tend to perform very well.

Multiple ad units help optimize the performance of AdSense by leveraging the large inventory of ads. You can place up to three ad units per web page. The best way to measure the effect of multiple ad units is to examine the overall impact on earnings. Certain tips to be kept in mind are - ensure that the ad unit with the best placement on a page is the ad unit that appears first in your HTML code. This will ensure that your prime ad slot is occupied by the ads that place highest in the auction and will generate the most revenue for you. With appropriate placement of ads, AdSense can highly increase your earnings.

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