Add To Your Menu Of Services

As a coach, consultant, trainer or professional speaker

, you have to decide just what exactly it is that you offer. If you offer too many options, your client will end up confused.

What can you offer? Mastermind groups, keynote speeches, intensive retreats or one-on-one coaching or consulting?

You can offer Mastermind groups, retreats, one-on-one sessions, keynote speeches and much much more. You're only limited by your imagination.

You can also combine all of the above.

You've just given your prospective client more to choose from as well as a variety of price points.

While many successful speakers only do keynotes and many coaches only lead one-on-one sessions, I recommend that you accommodate your clients' needs by offering more than one thing.

This is a great way to add another income stream and get more buy-in from your prospects.

Some of the world's most successful speakers and consultants offer a strategic consulting package to their clients as well as a keynote address to the entire company at the end of the consulting work. The keynote is an extra source of income. It simply gives the buyer another option. If budgets are tight, then the buyer opts for the consulting work alone and not the keynote.

What service can you add to your menu?

Brainstorm with yourself to think of all the different ways you can package your expertise and create an entirely new menu of services. You'll lose clients if you're in too narrow a niche.

How can you 'beef' up your menu?

It helps to have a business plan based on both large and small sales. That way, you're insuring yourself against another economic downturn, another terrorist attack (your customers will be around the world) and another epidemic.

You'll also provide your great services to people who otherwise wouldn't have heard of you. So change your business model and watch your business grow exponentially!

See how many different ways you can spin your intellectual property.

So change your business plan, add a few things to your menu and let me know how it works out.

by: Cathleen Fillmore

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