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Adding Qr Codes In Your Mobile Advertising Tactics

QR codes are more formally known as Instant Response Codes or Mobile Marketing Bar Codes

. In the recent years, these have become very popular because of the extensive use of smart phones, android devices and Apple gadgets. A lot of customers think that these codes are a new technology but the truth is, these have been around for a long time.

Quick Reaction code is a very fitting name for its use. That is because, the code allows consumers to instantly reveal the advertise to which it is associated to. A QR code is an image which can be scanned using a downloadable application. This is used by customers to unveil promos, freebies and discounts.

If you intend to construct your enterprise flourish even more, offering QR codes can be an excellent idea. This works just like the discount coupon which users used to clip from newspapers and magazines. By simply using the QR coupon, the user will be entitled for a special deal.

To make the QR coupon serve its purpose, it has to be associated to a selected web page. When the client scans the code using the app in his/her mobile gadget, this can be applied in the webpage that is created to identify it.


The process may sound a bit technical but you should not fret if you would like to add QR codes in your mobile advertising method. Companies which design mobile marketing and advertising applications can easily add an extra feature to the software. That way, when the customers download and use the applications, they will be able to scan the image and use the QR coupons.

Even if you are entirely new with mobile advertising and marketing, you do not have to feel overwhelmed with the technical details that are required in providing QR coupons to your clients. With the guidance of skilled software designers and the use of easily available softwares, you can have the entire application up and running in no time.

The launching of QR coupons encourages a lot of consumers to download the application too. That is because, the offers can only be unlocked once the QR coupons are scanned by the app. This is a win-win situation. Your customers will be able to get the promos, freebies and deals. At the same time, you will have more followers for your corporation and the recognition of your products and services will escalate.


QR coupons may be specified to customers in many ways. Others incorporate the coupons in their printed ads along with a call to action which emphasizes on the urgency to use them. Of course it also includes directions on how to get the discounts.

The most efficient way in encouraging people to use the coupon is to send the information through SMS or mobile-compatible emails. This would also make it more handy for your customers to use the QR coupons. Of course, since it is easier, they would instantly be convinced to take benefit of your bargains. That sure leads to more profit for you.

QR codes can significantly make your mobile marketing approach even more effective. If you really want to have an edge over competitors, this is something that you should seriously think about.

by: Lee Janos
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