Adding Video Stock Footage To Your Marketing Campaigns

Anyone in marketing knows that to sell a product you need to bring attention to it

. Having a video presentation to run on websites, conventions and trade shows is definitely one way to attract eyes and ears but having a video presentation running that holds the viewer's attention until you deliver your sales pitch is essential. By using video stock footage of interesting and exciting topics into your presentation you'll be able to hold attention consistently as you bridge from sales point to sales point.

Fortunately, stock video footage is readily available on a wide variety of topics. This means you'll be able to incorporate lots of fun and interesting ideas while building interest in your product. Being able to integrate footage from sporting events such as football, baseball or auto racing and other topics such as birds in flight, ships on the water, city street scenes or scenic panoramas literally opens up a world of possibilities when it comes to putting together your presentation.

Much like a Hollywood production, starting off with a storyboard will enable you to set up your presentation the way you want. Once you've decided how the "story" should go, then it comes time to locate the stock footage you want. You can even take advantage of royalty free video clips which means you'll be able to save money on your production. Regardless of whether you need standard footage or HD video, there are thousands of choices you can sort through to get the exact clip you need.

Using video editing software you will then integrate all the different video segments together and overlay the soundtrack. While it does take time to get everything exactly how you want it, the great part is that by using stock video, it doesn't take nearly as much time as trying to shoot and edit your own segments. All it takes is dragging and dropping your video clips into the proper order, overlaying a soundtrack and putting together the title and end credit segments and you've just produced a great video presentation.

Video stock footage saves you time, they save you money and the help you put together a great presentation. Using stock footage enables you to market your products and services quickly and easily so your potential customers can get all the info they need from a fun and exciting video presentation.

by: Lewis Williamson

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