Adelaide Online Customer Lead To Buyer Video Marketing And Branding: Part 2

Adelaide Online Customer Lead to Buyer Video Marketing and Branding

, discusses what element of video marketing is critical to this approach working for local businesses.

So, how do you best use web-video in marketing?

The simple answer to this is "to educate the viewers".

Education of any kind helps the viewer more easily make a decision, especially associated with new products or services.

Yet it doesn't have to be a buying decision. Many people browse the Internet to find a solution to a problem or for research purposes. Internet or online-located video is the best way to help the viewer to gain extra knowledge about his subject.

Why is video preferred more than text base information?

It's quite simple really. A video shows both visual and auditory proof that real human beings can solve their problems by using the information depicted in the video.

If your video is successful in presenting the viewer clearly demonstrated proof of peoples achievements using a particular book, machine, service then it can quickly create emotional triggers in the viewers mind, which in turn make a buying decision easier.

A well-produced marketing video can generate an emotional impulse like "Hey, it really did work for the people shown in the video, and, Yes I do want to try it". This makes it possible to convert a viewer into a "pre-qualified customer" ready for your sales people to close the buying process once the prospective buyer has contacted them.

On the other hand it is also possible that after watching a video a viewer may say, No! This is not what I am looking for". In which case as a business owner or manager, youre video marketing has given you the benefit of only sending you pre-qualified high probability buyers, not tire kickers.

"Education" makes people capable of taking decisions quickly and can guide them towards an appropriate path. If your product or service doesn't solve their issue then you have saved yourself from the misery of an unsatisfied customer.

Another great benefit of web-based video formats is that the videos can be played "on-demand". The video resides on your server or at a video portal and anyone interested can view it anytime he/she wants. That is why web-based video is fast becoming the new age marketing vehicle for marketers around the globe and local businesses who are first-movers are already reaping great benefits by the huge differentiation it if providing them from their competitors. Clearly all local businesses must now have a strong internet presence with video-based marketing a central part of their top business internet and video marketing campaigns.

by: Ted TBI

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