Adopting Press Release As A Social Media Tool

Can press release be effective in social media

? For traditional media, press release is undoubtedly the most widely used tool to inform end consumer regarding company latest updates and activities. For social media, however, most people challenge its effectiveness in reaching out to its audience.

Most social media gurus cited three main traits that render press release as a less effective tool for social media. Press release tends to focus more about the company. Secondly, press release is often beef up with tons of information. Finally, press release is not directed towards a specific audience.

How then can anyone make use of press release for social media marketing? The answer really lies on how you can integrate your overall online marketing strategy to utilize any tool available. Be subtly creative and follow these simple steps to transform a press release into a powerful social media marketing tool. Below is my list of ways to tailor fit press release for marketing promotion in social media.

Use keywords instead of company name on your title. Save your company or product name for the main body of the article. Create a truly engaging title by infusing your desired keywords on the title. This will boost up your chance of making it to the top searches thus potentially reaching more end users.

Transcend from 4 W's and an H pattern. Avoid sticking to the usual rule of always citing the what, when, where, why, and how in your press release. As an alternative, try the more dynamic "story telling" approach. You can focus on specific information and pump it up in a more engaging manner.

Strategize. Think of social media as a systemic means of building up your connection with the end users or consumers. Thus, do not flood your single release with all the information. Keep them coming back for more.

Be proactive. Reevaluate your goals and objectives and transform them to allow audience to producer interaction and vice versa. Challenge yourself to leap beyond the limit of merely sharing and channeling information. Instead, take time to listen and hear your end users. Dynamic interaction is actually the core of social media networking.

Call to action. It is never enough that you will saturate your intended audience with the information. One practical way to seed up opinion exchanges is through call to action. You will never know how your press release impact your audience if you have no means of getting their thoughts and opinion. You can always seek a third party vendor to do end user evaluation but then you will have to allocate ample amount or resources for that. A little effort to emphasize call to action in your press release is definitely a cost effective alternative to engage your audience.

by: Jim Cooper.

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