Advance Design Principles For Websites

Advance Design Principles For Websites

Advance Design Principles For Websites

There are a lot of elements that go into the making of a good website design. However there are four main principles that contribute the most impact to an effective overall design. These four main design principles include the following elements: balance, emphasis, unity and rhythm. To create a website that is professional in it's design, is easy to navigate and communicates well with your visitors, these four design elements play a crucial role.

Balance

The first principle we're going to look at is 'balance', which is to do with how the difference shapes, sizes and color elements are harmonized. Good website design needs to incorporate a high level of visual stimulation, yet at the same time, should not distract the visitor with too many inconsistent or conflicting components. Each of the images and blocks of text on a page has its own visual weight depending on the shape, color or size of these elements. Good balance on a web page does not mean simply having design components placed in an exact symmetrical manner on the page. So you be able to create good balance by having a photo on one side of the page and a strong section of text on the other side. An even more advanced design technique involves the used of asymmetrical balance. This is achieved by adding different design elements on each side of the page which have an alternative visual emphasis, size, color or shape. An illustration of this kind of asymmetrical balance might involve placing a strong visual component in the middle of the page where the balance might be achieved by adding lighter element on the outside edge of that same page.

Emphasis

The next style component we are going to consider is 'emphasis', this relates on how you encourage your website visitor toward the focal point of the web page. What this essentially means is that you want the most significant content to be clearly identified on the page. Typically the focal point is a component that is very different from the other design elements on the page. Naturally there very different ways that you can achieve this emphasis, you might decide to use highly contrasting image colors, you may go for a bold font or you may just use a larger font. However you use emphasis on your page the end goal is to enable the most important design features to really stand out.

Unity

The third component were going to look at is 'unity'.. This is where all the elements on the page appear to be a single cohesive unit, where all the elements look like they belong with each other. In other words all the components: the text, headlines, images, graphic elements, photographs and sub-headers all look like they belong with each other. Unity can be accomplished on the page by using the same font, colors that match or by using similar design elements throughout the page.

Rhythm

The last component we're going to examine is 'rhythm' Rhythm has to do with the repetition of elements that helps your visitors to recognize the pattern of the web page. The purpose here is to try and produce an internal consistency to the overall design. Repeating the same elements in a consistent way at regular intervals creates a smooth, even rhythm whereas dramatic changes in the spacing or the size of visual elements creates a much more lively, dynamic mood to the web page. The end result should be that your visitor should feel an overall sense of coherence in your website even though there may well be differing design elements and styles on each page.

The reality is that people visiting your website for the first time will gain an immediate impression of the design priciples. They subconsciously rely on visual cues to assess the overall balance and harmony of the web page. This can be a major factor in their decision to continue to explore the rest of the site or to search for a better alternative. On the other hand if your site gives an immediate impression of clean website design, simple navigation and interesting visual appeal, they are far more likely to stay longer and ultimately buy your product or engage your service. They're also much more likely to become engaged with your company and return to your website at some future time.

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