Advanced E-mail Marketing Tips
There are 2 types of promoting: unsolicited e-mail (cold
selling) and opt-in selling. Keep them in mind once you produce
your messages and build your subscriber list. I highly advocate
you not to engage in cold selling. This is considered spam. If
enough people report your address as spam, you'll be banned
from ISPs and search engines. The occasional sale you see from
cold selling can not be enough to compensate for your being
blacklisted on the internet.
On the opposite hand, building an opt-in list could be a perfectly
acceptable and highly successful method that can keep you from
being labeled dangerous business. With an opt-in list, folks ask to
be added to your subscriber database as a result of they're interested
in your topic. Opt-in subscribers should invariably be given the
choice to opt out.
But you'd be shocked how many individuals do not hassle
clicking the unsubscribe link, and eventually build their approach to
your site to investigate your product further.
When making ready your autoresponder messages, it is imperative to
strike a balance between excitement and hype about your product.
You want to avoid wording your messages so that they appear, feel and
smell like spam, whether or not they have been requested. This implies
following the principles of making direct and straightforward messages. For
exemple, no writing in ALL CAPS, or putting seven exclamation
points at the tip of each paragraph.
Here are also some other deadly spam sins to avoid:
Just concerning each e-mail program has built-in spam filters that
route unwanted messages to a separate folder, typically called a
"bulk" folder, whose contents are routinely deleted by either
the program or the owner of the account. Following the
suggestions above for avoiding spam-type messages will go a long
means toward making certain your autoresponders don't get diverted to an
early grave.
Here are additional tips on beating spam filters and verification
programs:
1. On your "Thank You" pages, remind your subscriber:
- His must check his email for a confirmation message
from YOUR NAME (or your email adress) and should click on the
activation link in order to receive YOUR OFFER.
- If he is using spam blockers like SpamBully, SpamArrest,
Earthlink, KnowSpam or FilterMy, and did not get your email:
it could it has been blocked by his pc's or ISP's spam
filters, or trapped in his spam (or bulk) folder.
- If he does not receive your welcome email, indicate him to
check his trash or spam folders.
2. 4 steps to follow in sending your messages in the
mail box of your subscribers.
- Never begin your subject line with ADV: or embrace the word
"advertisement".
- Never use the word "free" in the topic line-especially in
all caps.
- After all, never use the word FREE (in all caps) anywhere in
the message. If attainable, avoid using all caps altogether.
- From address: When you set up your web site and associated e-
mail accounts, do not name any account -
this guarantees you an automatic trip to the majority folder.
- Inside the message: Never say "for free?(!)" or use the words
"extra income" within the body of your message. Recently, several
internet marketers making an attempt to bypass spam filters have begun
breaking apart the word "free" anywhere it seems in their sales
copy: f-ree or fr.ee are the most commonly used methods.
3. Formatting your autoresponder messages
Each e-mail program is different, allowing totally different line
lengths for his or her viewing windows. If your e-mail program allows
seventy five characters per line, it may look fine on your screen-but when
you send it to someone whose program permits only 70 characters
per line, those last 5 characters get moved to the next line
and hack your message with those pesky > signs.
Another potential downside is the font you choose.
Fonts like Courier New are fixed-width: each character takes
up the same amount of space. However fonts like Times New Roman and
Arial have varying width in step with the character.
Don't write your message in 16-point Impact Red or different
"flashy" font styles and sizes.
This does not draw attention to your product. It attracts
attention to your inexperience. For the foremost part, keep your
entire message in the same font and type size, (ten-purpose size is
best in nearly every case) and create sure each line is sixty to 65
characters long. When you reach the limit, use a hard return to
start the subsequent line rather than permitting your word processing
program to wrap the text.
Use emphasis like color, daring and italics sparingly for effect.
4. Structure your messages and build positive you simply keep
reading.
Do not stuff your messages with "cool" graphics, animated
smileys, or a dreaded Flash presentation. This slows down load
time considerably, and many folks will not stay up for your
unimaginable pictures to look on the screen. Tell them specifically
how they will profit from it, and place substance in your send-outs. Folks
need to know that you recognize what you're talking about!
5. Do not use chat language in the text of your message.
Even to folks who recognize what LOL, IMHO, or IOW stand for.
this is often not skilled and will not score you any "friendly"
points. And if your subscribers do not know what these
abbreviations signify, they can be fast to dismiss you as
inept. In case you don't know yourself: LOL=laughing out loud or
laughing on line; IMHO=in my humble opinion or another meaning.
6. Do remind people that:
1. they're receiving your message as a result of they requested
additional info or a friend advised they would love to
receive the data and,
2. they will opt out of more messages employing a link you've got
provided at the end of the message.
Keep your messages out of spam oblivion by adhering to those
pointers, and you'll see your sales and response rates climb.
by: Writers Cafe
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