Advanced Video 2.0 (Multiple Video 2.0) but not yet Video 3.0

Advanced Video 2.0 (Multiple Video 2.0) but not yet Video 3.0

The past decade has witnessed a tremendous growth in online social communities and user-generated models of content. It should be recognized that social computing models are characterized by richer interaction and communication in interlinked groups of communities. The breadth of technology has enabled social interactions and allowed individuals to tap into the "wisdom of the crowds". This has shifted power to the edge of the network, enabling a bottom-up approach to product development and innovation. Fundamentally, social computing shifts the role of technology from information processing to actionable social intelligence embedded in computing platforms. An understanding of user interactions and participation facilitates improved design of social computing platforms. Businesses seeking to monetize social networks, in particular, could obtain insights to maximize the impact of targeted marketing, advertising and the spread of digital content.

In the past, before YouTube, Ebaumsworld, Break.com and the like, there was a screen capture program that was known as video 1.0. This was a relatively simple program, which allowed users to make an AVI movie from the activities on their computer screen. Unfortunately, video 1.0 did not provide sound, nor did it allow users the capability of making textual annotations. Its editing tools were extremely limited and the program slowed the computer down considerably. In addition, video 1.0 was not interactive. While clearly this was not as popular a feature at that time, it would have made the program friendlier and more functional.

Video 2.0, on the other hand, is an interactive, subscription-based service where users can chat, use video conferencing and upload and download content. It also has the capability of experiential learning (learning from hands-on experience). As video 2.0 became more accepted, the popularity of YouTubeincreased as social networking became widely accepted. While the collection of videos grew, viewers from all over the world started watching, commenting, and rating each other's videos. Consumer technologies such as webcams, camera-phones, digital camcorders, and digital cameras simplified content creation to a level where most people could upload videos to YouTube with a simple mouse click.

Vimeo is another site where users may upload, share and comment upon each others' videos. Vimeo is a respected site, where not only do musicians and other entertainers upload their material, but the White House also posts versions of its broadcasts. Beginning in 2010, Vimeo joined Canon to create the Story Behind the Still' contest, an inspired event that united one of the largest social networks with one of the largest camera companies.

With the development of video technology in recent years, there has been a vast increase in the amount of video data sent across networks. Frequently, a transmission link is shared by more than one video stream. This requires a website that will enable this various links to join together. Multiple video 2.0 allows users to access multiple videos simultaneously. This is a significant feature of XYZ.TV, where viewers will be able to access virtually all the videos available on the Internet, and can retrieve several concurrently.

Technology has always been a contributing factor to social change. When technology is introduced and accepted in an evolutionary manner, society has a chance to thoughtfully adopt the innovations into their way of life. However, in the fast paced world of the 21st century, technological innovation is being introduced at an ever increasing pace. The rapid changeover between video 1.0 to YouTube to XYZ.TV is direct proof of that. XYZ.TV is the face of changing technology. At this rate, the chances of overtaking YouTube are not as absurd as they once may have seemed.

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