Advantages And Disadvantages Of Media (newspaper)

If you want to deliver your message to people in a specific area

, city, country, continent or the whole world, you need to have some medium through which you can take your voice to them. That medium is undoubtedly the media. However media is not just of one kind. There are different Medias present to communicate your message. These include newspapers, magazines, yellow pages, radio, television, direct mail, telemarketing and specialty advertisement. The purpose of this article is to beware you of the advantages and disadvantages of using different kinds of media. So starting off with the hardcopy media, we will discuss the merits and demerits of using newspaper media.

First of all, you can customize the advertisement size according to your requirements. You can enlarge or decrease its size and place it wherever you want from amongst the vacant places. You can make sure that the distribution of your ad is limited to the specific area where the magazine is distributed. While making the ad, the newspaper journalists or editor provides you some sort of assistance so that you can design your ad in the best possible way. This way you can get expert solutions in no cost at all. Also, this method is very fast, so you can post ads that may expire in a few days. If you place an ad order this day, it will be delivered to customer within the next few days.

However the disadvantages of newspaper are that your ad will have to take over other business ads which may be large in size or more attractive, because often the readers skim through the advertisements which are captivating. Sometimes the quality of the newspaper is not as good as it ought to be. Rather unintentionally, the quality of ad is also deteriorated, which also loses readers interests, so your ad may be a simple waste if the readers does not read it. It can be very costly t include a big ad in a well-known magazines. For example, if you want to put your advertisement in the New York Times, you can imagine how much money you would have to pay, without a guarantee that the output would be successful. Also, a newspaper is a very a small life. The day when a new newspaper is released, the old one becomes old, and the people pay no attention to it. Obviously, you may not pay for advertisement each week, so once the magazine is old, your advertisement becomes extinct. It may have gone unnoticed by many people. Also, you may be paying the newspaper company t o deliver your ad to people of whom very less are your targeted audience. To all others, it may be a waste circulation. Once you put up facts about your company or business, it is exposed to everyone. Even your competitors may take advantage of this. They may realize that their prices are too high, and might be very quick to react to your advertisements. So with a couple of pros and cons, you might have decided whether to choose newspaper as an advertisement medium or not.

Company: Toronto pcs

Address:222 Spadina Avenue, Unit # 116 A

Toronto, ON - M5T3B3

Zip code: M5T3B3

Contact person: micdaved

Phone: 647-693-5036

Email: fed.pats@gmail.com

For more information: http://www.torontopcs.com/

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