Advantages Of Using Mobile Marketing

Advantages Of Using Mobile Marketing

Advantages Of Using Mobile Marketing

Sending text messages has become an extremely popular form of communication between family, friends and other associates. It's also become a very popular marketing method for businesses to get in touch with their customers and clients. Let's quickly consider some of the main benefits of mobile marketing.

One of the major benefits is purely the fact that it's personal in nature. Instead of other forms of advertising which are somewhat impersonal and circumstantial, sending a text message will be extremely personal and will be tailored specifically to your target market.

This personal touch can be quite powerful.

Another major benefit is the fact that you will always be able to get in contact with your target market very quickly. You don't have to be concerned about them trying to find you and having to flick through Internet websites or find other forms of advertising to learn about your services.

You can get in touch with them at any time to deliver timely updates regarding product launches, sales, and other related details. This is what's called "on the go" marketing.

This form of advertising is also relatively inexpensive when compared to others. Advertising on the radio, on the television, in magazines, newspapers, and often on the Internet as well, can become expensive. Sending text messages, however, is an affordable way of getting your message out.

The return on investment is staggering, too. Conversions range from 11-30% on average! That means if you send a text to 100 people, between 11-30 of them will take the action to tell them to if the offer is strong enough. You won't find that in any other advertising or marketing medium.

You'll also know that the messages being sent will be received by people who are genuinely interested in the services that you are providing. You will have already received their permission to send them messages and, as such, they are largely pre-qualified customers. Never text to those that do not give you permission. That is illegal.

The entire mobile marketing process is also very simple.

Once the message has been written you simply need to adopt a one touch approach towards sending that message out to potentially thousands of customers and clients simultaneously. This is something that can save a great deal of time.

Other features of mobile include voting, appointment reminders, coupons, e-cards, and much more. We're just seeing the beginning of this revolutionary marketing medium so take action and get in the game now!

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