Advantages and Disadvantages of Authority Sites and Minisites

Advantages and Disadvantages of Authority Sites and Minisites

If you're going to build websites for commercial purposes, it's helpful to understand the basic differences between authority sites and mini sites. Inexperienced internet marketers often don't know the difference or have trouble choosing between these alternatives. Aside from your own business model, you also have to take into consideration how the search engines treat different types of websites.

Yet you really have to make your decision based on what kind of products you want to sell and your own marketing style. We will explore the choice and differences between authority and mini sites in the rest of this article.

Each type of website, authority and mini, give you a range of options unique to each one. In some cases, the two can be similar, though the scale will be different.

If you have many products you're promoting within a certain niche, you'll probably need a larger authority site to do this. If you're content to focus on a single product within this market, then a mini site would be all you need. It's really a question, then, of whether you want to target a broad market or laser focus on a much smaller niche. Most people are aware of the benefits to be had by creating authority websites. It just seems to be the trend that is being forced by Google. But there are also plenty of other benefits for the bigger sites with regards to marketing as well as SEO. Authority sites can be easier to promote when you consider the broader scope of backlinks that can be generated to inner pages. Other webmasters are often happy to link to authority sites containing plenty of good quality unique content, which gives you more backlinks.

A mini site can be especially good for certain types of campaigns. For example, if you are targeting other countries, you could easily rank well. The way to do this would be to SEO your site in your target country, which means having your mini site hosted there. There are no guarantees, though, as your success will vary based on the quality of your site and products, the country you're targeting and so forth. You can also keep in mind that Google does not have a total monopoly when it comes to search engines. It's always possible to optimize your sites with other search engines, like Bing in mind, even if they're not as big as Google. You may want to consider this if you're looking for a way to get traffic to your mini sites.

When looking at mini sites and authority sites, it isn't really a question of one being better than the other. These two types of sites are meant to accomplish different objectives, so you can only really ask, which is better for what goal. While you can find certain similarities, these don't compare to the fundamental differences.

Rather than ask which is better, ask yourself which makes more sense for you. What are you trying to accomplish with your online business? With a mini site, you can market an extremely targeted niche, whereas an authority site can help you brand yourself in the long run.

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