Do not let your consideration of what niche market to work in be solely based upon focusing on less competition
. As true as it is that having less market competitors will likely decrease your promotional workload, simply finding and developing such markets can be labor intensive. On the other hand selecting the niche that is larger and more popular may mean more competition, but it does offer benefits smaller niches do not have. The 5 benefits we reviewed above do make entry into larger markets easier while also given you the certainty of their profitability. In the end, it simply becomes more of a personal choice as to what niches offer you the greatest attraction, but in either case, you will have work to do.