The most remarkable feature of the virtual smart agent is that it is non distinguishable
. Customers are unable to make out whether the agent is human or software. It not only answers questions and satisfies queries of customers; it also advises them and acts like a counselor for them. The virtual smart agent asks few questions from the customers and finds out their likings and dislikes. This ultimately helps in making improvements in the products or services of the company for which it works and saves lot of time and money.