Advantages of mobile phone barcode scanning for merchandisers and clients

When the mobile barcode scanner will become the most reliable attachment on handsets

, the cellular phone will become the most indispensable device for all consumers each time they going on a first class shopping experience. There will be an increase in sales for both business establishment and mobile phone venders due to the barcode scanner installed in the camera of every mobile phone since this extra compliment will be an asset for users in a number of ways. For instance, whenever the barcode of an item is scanned by the mobile phone, the users will be able to check the reliability and other associated services regarding a product through the item data if will obtain.

Users and advertisers, who are both clients of service providers, will be able to benefit from the added mobile barcode attachment. Service providers will be able to benefit from this added value as well as operators who will create added income from the subscription that they will provide for the service. In the Asian region, Japanese and South Korean subscribers are benefitting from this feature by accessing item data. Out of all the consumers in Japan only 30% are not utilizing this added feature in their mobile phones to access specific item data by scanning barcodes. France and a few other countries in Europe have also begun to make use of this supplementary service. In order for wine makers and producers to facilitate the enhancement of the awareness of wine among its clients, they worked together in launching a campaign for the use of barcodes in September 2009. The French wine industry earns 3.5 billion Euros annually and 85% of its sales are from supermarkets. Around seven hundred fifty supermarkets participated in the drive and made accessible using forty seven models of cellular phones.

The advertising industry has also shown eagerness to begin accepting comments and opinions from customer in the merchandising, food and household product sectors based on the pronouncement of the worldwide, not-for-profit benchmarking group, GS1. Customers will be able to retrieve item data using their mobile phones though the MobilCom inter-industry program of the group, contributing to its inherent special handling. An endeavor to standardize and utilize open benchmarks and allow mobile commerce to reach its full potential was made by GS1 MobileCom together with other groups and to guarantee interoperability, scalability and increase its practical uses. The effect of scanning using mobile phones on the users can be perceived by taking note of the number of companies involved in the program, which is over one million, and the fact that they are operating in 108 countries.

According to the solutions director of GS1 and the MobileCom program chief, Diane Taillard, grouping handsets that have web access with barcode readers is perfect based on a general evaluation of the market. It is important to establish a general benchmark to achieve optimum functionality. GSMA and GS1 are collaborating to expedite the program. With the in depth market study of each group done the next thing to do is to evaluate the data gathered.

The RedLaser software for iPhones became one of the most popular applications on the iPhone App Store and increased profits last October. The barcode scanner allowed users to decipher the data embedded on the barcode to give them item data and online price tag. Some of the two-dimensional barcodes that the mobile camera scanner can decipher are Aztec, Beetagg, Cool-Data-Matrix, Data Matrix, mCode, Quickmark, QR codes, shotcode, Trillcode, and Upcode.

A good number of mobile phone companies are putting in capital for this purpose. The investment division of a mobile phone company, Motorola Ventures, declared its investment in Scanbuy two weeks ago. Scanbuy owns the Scanlife mobile barcode reader.

Advantages of mobile phone barcode scanning for merchandisers and clients

By: Neil Jones

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