Advantech Beachhead Innovative Marketing Tips
For automation businesses, innovative thinking and forward-looking perspective has
always meant the emergence of new opportunities, but Advantech With this advantage is always walk in the forefront of the industry. As Advantech Industrial Automation Business Group General Manager of China said Mr. Cai Qinan, Advantech is not no destination to pursue innovative new profit growth point, and certainly not blindly follow the trend. On the contrary, the source of this innovation from the company's in-depth analysis of national policies and resources on the industry's long-term accumulation.
To building energy efficiency industry, for example, Advantech five years ago set up a special team responsible for new energy business, and in this area has accumulated rich experience in the industry, the total Cai said: "In the global energy industry, the importance attached year after year, this trend makes more and more companies concerned about energy related topics. In fact, several years ago on the set of Advantech's development strategy, while the company is also a manifestation of its commitment to society. "
Three in the field of strategic opportunities Lock
SAIC popular in automobile production line, the Shanghai Huangpu River and Taihu Lake in water systems, even in Beijing, building Advantech Advantech products play an important role. At the same time Control Engineering Network All rights reserved, with the introduction of relevant national policies, new energy, smart grid, energy saving has become an important research area of Chinese locking three. Cai Zongqiang tone, Advantech has the advantage of traditional industries will continue to send forces to fight for greater market share, and new energy, smart grid, energy conservation is to increase investment Advantech, the three major areas of research and development efforts.
With the nation on greater energy efficiency, emissions reduction policy emphasis being boosted, including wind and solar energy, including the new energy Kaifaliyong increasingly subject to automation business of great importance, China lost no time to study the Zheyi Zhuazhu opportunity.
In 2009, Advantech field of energy development in the emergence of new blowout situation, when asked about the reasons, Tsai total only smiled, "In fact, development of new energy for society is a kind of feedback, so we set up a few years ago special investigation team of the new energy market. As an early start, we also grasp the opportunities the new energy field. "he said. It is understood, Advantech customers Tigong for wind power from the controller, HMI, network communications, on-site central monitoring Zhong Xin Dao RMON full range of solutions; Zai Solar thermal control system, Yan Hua's range of products widely used.
Advantech's traditional strengths as industry, power industry in recent years, the rapid pace of development, "smart grid" will become an important trend in power development. Advantech has been accumulated in the field of substation automation of many years of experience, the total Cai said China will continue to focus research and development direction of smart grid, while giving the industry a more accurate products and more suitable solution.
Relative to the industry, new energy and smart grid, energy conservation and more common area of social concern. As a positive one of promoting energy conservation and emissions reduction, in 2010 research Huacheng Li the green energy business , especially in building energy efficiency achieved good results, many Chenggonganli fully shows that in this study China's powerful Shi Li Ling Yu : Hefei Yum Market for Energy Saving, Taipei, power saving convenience store chain in Beijing five-star hotel energy management projects. It is worth mentioning that Beijing Advantech Advantech office buildings in Shanghai are using Advantech BEMS energy management system. At the same time Control Engineering Network All Rights Reserved, General Choi also said Advantech office building is located in Beijing to reform, after a few months will be to achieve office building solar power, curtains automatically according to sunlight intensity and angle of lifting and conditioning, indoor lighting is also automatically according to sunlight intensity adjusted.
Accounting policies to develop market opportunities
Advantech deep plowing medical computers, industrial automation and factory automation, intelligent traffic, vehicle computers, intelligent life applications, new energy and smart grid applications such as the six vertical. In the next five years, the six vertical applications will be the focus of Advantech. According to General Choi introduced Advantech Industrial Automation's sales model has been selling parts from the past into the vertical market solutions sales model.
At the same time Control Engineering Network Copyright, by focusing the organization team, strategic alliance to provide total solutions for three major policy, continues to develop vertical market. This also reflects Advantech from the side-depth study of markets and customers full investigation.
Several applications for the establishment of Control Engineering Network Copyright, Cai General concluded: "First, we will study the policies introduced by the Government, because this is our R & D, promotion of basic products. At the same time Control Engineering Network All rights reserved, we also concerned about the needs of various industries at any time to adjust our marketing strategy. "
For example, many enterprises have not set foot in the networking industry, property, Advantech has been pre-empted. 2010, Advantech held to "drive intelligent application of technology innovation," the theme of Technology Innovation Forum, the Internet of things has become a very important conference topics. Can be seen, Advantech has the same determination and strength to lead the Internet of things. Advantech for policy and keen nose for the market, this can also get a glimpse.
by: Frbiz
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