Advertising Agency

The power of a good advertisement is such that people not only recall the advertisement

but also the need to purchase the product or the curiosity to buy the product increases having seen the advertisement. Memories of a shampoo ad or a toothpaste still linger in our minds long after we have stopped using them. Such is the power of good advertising that young minds get influenced by the ads and get hooked to a product to such an extent that parents are at their wits' end to fulfill their needs.

Now ad agencies differ in the way they function. Some offer creative services like media planning, placement, while some may offer help wanted ads, job wanted ads, classified ads while some others offer industrial ads that require a certain amount of technical knowledge and the usage of specific terminology that may not be taken up by every ad agency.

There are some that cater to only some specific organizations for a long time. Some organizations have so much of advertising to do that they end up setting up their own in-house ad agency department to promote their products or develop campaigns. Such kind of in-house ad agencies are always in coordination with other departments in the organization. The organization in the long run saves time and money by having an in-house ad agency.

The latest development in he ad agency world of business is this new breed of agencies that provide specialized advertising and marketing services for the digital world. The digital world comprises of the internet, CD-ROM's, DVD's and many such lifestyle devices such as the i-Pod, mobiles and PSP's. Often many new age interactive agencies provide digital lead generation, digital brand generation, interactive marketing, rich media campaigns, website development, website design, e-learning tools and email marketing. Some of these ad agencies have also graduated to providing content management services, SEO/SEM services, web application development, and overall data mining & ROI assessment.

With the recent boom in social betworking sites, many companies have been employing ad agencies to spread their word about them, manage the damage-reputation that many companies undergo due to the easy way that many companies fall prey to as fatal gossip spreads over social networking sites. Being a member of a social networking site is equally important as being in control of the damage that may result due to gossipmongers on such sites. Becaause of how rapidly information spreads, it becomes imperative for a company to hire an ad agency to keep its image squeaky clean.

by: Rrichred

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