Advertising Balloons: The Sky's The Limit

A great medium to promote a new product, service or business is through the use of giant advertising balloons

. These unique products are often much more cost-effective than other types of advertising, and offer the advantage of ownership; companies can often purchase their own custom-made advertising balloon for less than the cost of renting a billboard for a month. Advertising balloons can be manufactured to your exact specifications and many may be illuminated at night to provide additional exposure for your product or business. Giant advertising balloons are whimsical and memorable. They attract attention and comment, creating valuable word-of-mouth "buzz" as well as a positive impression of the company or service.

Balloons can be used to advertise a special sale, to increase presence in the local community, and to promote a company during a special event or trade show. They can be used on rooftops, in parking lots, or floating overhead to provide maximum visibility and publicity. Advertising balloons can even be constructed to form a kiosk or inflated display for use in large venues; this can be an inexpensive alternative to traditional booths or display units while ensuring that visitors remember the company logo and message. Some companies even offer balloon costumes that can be worn outdoors to attract attention and business for the company.

Because companies vary widely in their needs, there are many types of advertising balloons available. Custom shapes and sizes are available, along with tethered advertising blimps and other standard balloon configurations. Remote-controlled blimps are also available, though these are not to be used in high wind conditions. Giant balloons designed to be secured to the roof of the company are increasingly popular. Depending on the location, these large-scale advertisements may be visible for miles and, in fact, may become local landmarks. Another popular choice is the "tube dancer" model, which moves in the wind and seems to dance almost like a person; it is certain to catch the eye of passing motorists and to attract attention for the business it advertises.

Sealed-air inflatables are most often used as hanging balloons suspended from awnings or ceilings, and are available in a wide range of custom shapes and sizes. Helium balloons are, as their name suggests, filled with helium and designed to float overhead; parade balloons are a type of helium balloon, and attract appreciative crowds as they float along the designated route.

Advertising balloons differ greatly in quality and durability depending on the manufacturer and the intended use of the balloon. Thicker material does not mean it will be a better balloon. While some balloon and blimp manufacturers use 3.5 mil or 6 mil polyurethane for their balloons many companies still use the old 18 mil PVC which is heavier, a bad quality for balloons, and more porous than polyurethane. Buyers should avoid the purchase of PVC advertising balloons, since PVC is a known carcinogen. Most balloons imported into the USA are made of PVC and should be avoided. Choose a USA balloon manufacturer.

A business that desires to derive the most benefit from their advertising balloon purchase, it is advisable to order the balloon from a reputable USA based manufacturer. The balloon manufacturer should only use high quality materials for its construction and that guarantees its products against defect and fading. A good quality advertising balloon can return your investment many times and bring traffic and customers to your business.

by: John Swartz

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