Advertising On Billboards And What It Can Do For Your Company

Advertising on billboards has been a popular and highly successful method of promoting

business for a long time now, primarily because it is very cost efficient and will be out there for all eyes to see for a long time when compared to a newspaper ad which is only seen for one day. Television advertisements are expensive and while they may prove effective they are only seen for a few brief seconds and then they are gone.

Getting your point across to the public is what advertising is all about

Billboards can be huge signs that seem to hover over traffic as you speed down the highway or even signs that cover entire sides of buses. No matter where you find them, the obvious truth is they are a highly effective way to put an advertisers name in front of your eyes. Advertising on billboards presented on buses can cost from 420 pounds for a weeks worth of advertisement space seen by nearly 150,000 people to 706 pounds which may be visible on either full sized elevated billboards or splashed across the side of a building or bus shelter that may well be noticed by upwards of 80,000 potential customers each and every day. So as you can see this low cost means of advertisement has the potential to be extremely successful.

Imagine that your ad is put up on the sides of ten busses that travel around London or other major cities in the UK for one week. That would cost approximately 4200 pounds for that week but could be seen by upwards of a million pairs of eyes. That can be considered highly effective advertising.

The evolution of outdoor signage

Originally those billboard signs were hand painted, usually at the location where they stood. This was time consuming and they did not look all that attractive. Now with modern computer technology the advertising on billboards we see are attractive and truly eye catching, making them an effective form of advertising a business or method of promoting a cause. Modern billboards are designed using a computer screen before being printed onto poster paper or perhaps vinyl and then glued onto the billboard structure itself. High quality ads can be produced in a short amount of time and for less cost than ever before.

Some signs are even electronic or digital and may make use of LED lights creating a true visual masterpiece that grabs the attention of all who drive by. These signs are capable of alternating among several different advertisers and in that way keep cost down for each who uses the sign.

Billboards can effectively target your customer base

When you are aware of exactly the target demographics your product is aimed toward you can plan your advertising on billboards to meet that criteria. Matching the right audience with the proper ads will bring the best results and with billboards you can put them on the right roadway or in the best neighbourhood for your type of customer. Billboards cannot contain as much information as an ad in print so advertisers must keep the message short and sweet to attract new customers while also retaining those they already have.

by: Lawrence White

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