Advertising Plays A Vital Role In The Growth Of A Company

Online advertising has gained a lot of popularity in recent days not only in India but all over the world as well

. Due to the technological advancement and the coming of the internet, companies and agencies all over the world are trying to capitalize on this medium. Hence online advertising plays a vital role in the growth of a company. It is basically a form of advertising that uses the Internet and World Wide Web as a base for the prime purpose of conveying promotional messages to draw customers to a company website. Examples of online advertising include Pop-ups, Banner Ads, Viral Marketing, E-Mailers etc.

Types of Online Advertising

There are many types of online advertising mediums but here are some of the most important one.

1)Email Advertising

This type of online advertising relies solely on the use of electronic mail as a means of delivering commercial and other messages to its target audience. In other words sending emails to a company prospective or existing customers regarding their company product offering could be defined as email marketing. The prime aim as to why companies encourage email advertising is first and foremost to create a sense of customer loyalty with the existing and current customers requesting them to continue business with them and the second reason is to gain new customers to do business with them.

2)Viral Marketing

Another important type of online advertising is viral marketing or viral advertising. It refers to those techniques that are used by companies to advertise on all ready existing social networks to create increased brand awareness among the users of these networks. It could often be simply a message delivered by word-of-mouth. This method of online advertising is very interesting as it encourages people to pass on these marketing messages to others. Viral promotions may often be projected in the form of funny video clips, interactive flash games or even text messages.

3)Banner Ads

Another prominent and important type of online advertising is the use of banner ads. Many companies use this medium as banner ads are easy to locate. Mostly banner ads are posted on the top of a website so that when a person signs on to a particular website that the first thing he sees. Companies use these banner ads a gateway between themselves and a potential customer.

by: MindQ

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