Advertising With Solo Ads Is Not Rocket Science!

Advertising with solo ads is not rocket science! I'm sure that almost anyone has seen at least one solo ad and can figure out how to write one

. You only need a little guidance with writing that first solo ad to make it effective.

Placing a solo ad is a very effective way to advertise. This ad will be sent to a bunch of people who ask for your information and it is delivered right to their inbox.

The subject line of your solo ad is very important. You need to make it something that they just can't help but open up. Your subject line will determine if they are attracted enough to open the e-mail.

Once you get their attention and they click on your ad you need to make the content just as good. You got their attention in the subject line now you have to keep it in your ad. They can exit out just as fast as the click to get in. Be personal like you are having a conversation with your friend or family member. Keep it short and to the point. Don't try and sell a product or list features and benefits. Just get the click. That is all solo ads are designed for: to get clicks to your landing page. So let your landing page do the convincing and the solo ad to just create interest and get the click.

The most important part of advertising is targeting your audience. Let them know how you can help them, how they would benefit by working with you, what you can do for them, and why do they need what you have to offer. Put yourself in their shoes. If you were them what would you be looking for?

You want to find an ezine that has the same topic like the product or service you are promoting. An Ezine is nothing more than an electronic magazine. It is a tool used to communicate the same information you received in print. Magazines are delivered through the mail to people who "subscribe". Ezines are delivered through the email to people who subscribe. I suggest once you find an ezine that is targeted to what you are selling, that you subscribe to their list. When you subscribe to their list you can learn more about the types of advertising that they do and you will also know when your own ad is sent out

Start testing your solo ad in a smaller ezine as they will be less expensive for you. Then when you have tweaked your ad and it is successful you can move to the larger, more expensive ones. Lots of ezines offer 2 for 1 solo ads, look for the sales. The more times your ad runs, the more profits you should make. Don't forget to test and track your ad to know how well it is doing.

Include a call to action, tell them what to do. You can also put in more than one link to your website in a solo ad. After a paragraph or two put that link there, if you have created enough interest and they are ready to go on to see what it is you are talking about and buy now, why wait until the end. They may have lost interest by then and you just lost the sale.

Always read through your ad a few times out loud to make sure it sounds good to you and always use spell check to check your work. Your goal is to have a professional looking ad that attracts your possible future downlines or customers.

Spend your time and attention on what counts. Writing a great copy, sticking to your budget, and finding a publisher that you feel is in your niche. Solo ads are not a one shot deal, you will want to place them again and again.

You have seconds to captivate your readers in a solo ad, and if you don't present a compelling reason for them to keep reading, then you may lose customers.

Close the solo ad with a strong call to action. A call to action is what you want the reader to do after reading the ad. Be specific, and give a deadline to provide a sense of urgency. For example, you might say, "Visit our website in the next 24 hours and get a free gift." Include several ways in which a customer can contact you for more information.

by: Nicki Jennings

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