Advertising-a Boon For Marketing

Advertising is defined as the method used by companies and other organizations to promote their goods and services to the public

. The main aim of advertising is to enhance sales by adopting certain tactics. The advertising agencies or companies work hard to present the goods and services in a positive way so that people accept the services readily.

Advertising mainly comprises of two components or we can say that these two are the 2 strong pillars of advertising:

Phrases that can catch the eyes of the viewer - Advertising is mainly done to make an impact on its audience. Sometimes an advertisement is allotted a very short time. So it is very important to grab the audiences attention before they turn to the next page or channel. They can also drive past or click onto a new screen. Some of the most successful advertising campaigns involve catchphrases or slogans. These slogans or catchphrases are well known as the products themselves. Here are few examples of catchphrases

First Drink Then Think ( Sprite)

Just Do It (Nike)

Language Factor Use of Persuasive language is highly recommended. Persuasive language is the language which has the ability to change the attitude of the viewer. This language is emotional enough to get the positive response from the viewers. The advertisement should be in such a way that the viewers are convinced of the benefits which they will get after purchasing the product or services.

So if an advertisement company or a company which provides Media Services adopts these Advertising Strategies, they can surely get huge success. The main goal of an advertising company is to create awareness among the people regarding the product and the services. Working Media Group is one such company whose advertising skills are too good to advertise any product or services.

Advertising Strategy -

An advertising strategy is a method to communicate various ideas about the products and services. The communication is done to potential consumers so that they can be convinced easily and can buy those products and services.

These days most advertising strategies focus on achieving three main goals. These goals are

To promote awareness of a business and its product or services by any means

To stimulate sales directly and attract competitors' customers by adopting various strategies.

Firstly establish or modify a business image.

Methods of Advertising

There are 2 main methods of advertising:

Push Method The main aim of the push method is to convince retailers, salespersons, or dealers to promote the advertiser's product. They can be convinced by offering incentives. These incentives may be in the form of advertising kits which may help the retailer to sell the product. Incentives are also provided to carry stock and to develop trade promotions.

Pull Method - The aim of the pull method is to directly convince the target consumer. The convincing power should be strong enough to make the consumers try the product and leading them to purchase the product. This process is achieved by making a direct appeal to the target consumer with coupons, in-store displays, and sweepstakes.

by: Bill Jones

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