Advertising and Alcohol branding

Advertising and Alcohol branding

Advertising and Alcohol branding

Despite extensive research, the association between advertising and youth alcohol consumption until recently was found to be weak, if any at all. However, a groundbreaking longitudinal survey of the influence of alcohol advertising on youth shows that greater exposure to alcohol advertising does indeed contribute to an increase in drinking among underage youth.

Exposure to one more advertisement than the average for underage youth was correlated with a 1% increase in drinking, and a 3% increase correlated with every additional dollar spent per capita on alcohol advertising.However, a groundbreaking longitudinal survey of the influence of alcohol advertising on youth shows that greater exposure to alcohol advertising does indeed contribute to an increase in drinking among underage youth.

Despite extensive research, the association between advertising and youth alcohol consumption until recently was found to be weak, if any at all. However, a groundbreaking longitudinal survey of the influence of alcohol advertising on youth shows that greater exposure to alcohol advertising does indeed contribute to an increase in drinking among underage youth.

Exposure to one more advertisement than the average for underage youth was correlated with a 1% increase in drinking, and a 3% increase correlated with every additional dollar spent per capita on alcohol advertising.However, a groundbreaking longitudinal survey of the influence of alcohol advertising on youth shows that greater exposure to alcohol advertising does indeed contribute to an increase in drinking among underage youth. Exposure to one more advertisement than the average for underage youth was correlated with a 1% increase in drinking, and a 3% increase correlated with every additional dollar spent per capita on alcohol advertising.Additionally, a time-series study of advertising bans in 20 countries over 26 years suggests that countries with advertising bans have lower levels of alcohol consumption and lower levels of motor vehicle fatalities.

In another study, Saffer also found that a complete ban on alcohol advertising could reduce monthly drinking by adolescents by roughly 24%, and monthly binge drinking by 42%'' . Research has also found a significant association between naturalistic exposure' to alcohol advertising and the consumption of alcohol among a sample of American teenagers controlling for a range of variables and excluding reverse causation.Additionally, a time-series study of advertising bans in 20 countries over 26 years suggests that countries with advertising bans have lower levels of alcohol consumption and lower levels of motor vehicle fatalities. In another study, Saffer also found that a complete ban on alcohol advertising could reduce monthly drinking by adolescents by roughly 24%, and monthly binge drinking by 42%'' . Research has also found a significant association between naturalistic exposure' to alcohol advertising and the consumption of alcohol among a sample of American teenagers controlling for a range of variables and excluding reverse causation.

|health |health clinic |health services |

POST COMMENT

Employment advertising branding Implementing Great Designs For Vinyl Banner Advertising Creating a Brand advertising name Brand Building in a Recession advertising Brand Revitalization Advertising What is Branding advertising Rules of advertising are meant to be revised? 10 facts about What is Contextual Advertising Stickers describes the value of the advertisement How Stores Advertise Using Displays Showcases and Mirrors How to Find Best Advertising Agencies in Dubai The Simplest Way To Craft Classified Advertisements That Get Great Good Results Top 6 Tips to Successful Advertising With Custom Vinyl Banners