Aesthetics And Advertising

Walking down the street in scorching summers, I went past many outlets

. Their names written on big banners, glaring into the eyes; and sales executives nicely dressed but drying up in the sweltering heat of May. Most f the showrooms were empty just waiting for the people to start their day. Sadly their faces were nearly shriveled up with dejection. During those stream of thoughts, suddenly I got notice of a showroom that I felt was inviting. Even in the hot afternoon of May, people were having good time shopping there. I dont know why something kept me calling. As if there was witchcraft to conjure customers.

Irresistible as it was, I went towards that shop and peeping through the glass door were various small and big roll-up banner stands catching my attention. They hung with grace just all over the ceiling craving to touch glossy off-white floor. And then sun doing them a favor- throwing upon them gold shimmer, they looked really beautiful.

I still stood outside and there caught sight of a bamboo Banner Stands with

contents in soothing green on it. I could never imagine such a scenic shop ever. I forgot the hot weather for a moment. Gently, the door opened for me and I went on. Before I could give a look other things, I was mesmerized by the aesthetical value of the store. Window dressings, flooring, ceiling, deco, wall color, and interior- everything was just perfect. Small artifacts on a big counter; a nature painting and a marvelous fountain by its side: It was a breeze in Mays heat. It was then I realized how it looked different from the shops I have ever been to. Roll-up banners were hung on the walls, windows all around to highlight their products and the products looked even fascinating. And even flag banner stands looked just apt with the setting. There might be the same products or a notch or two different on other stores but the aesthetic value certainly added something to them. And I was magnetized with its elegance and aesthetic beauty. Even banners were not conventional. They were sleek, stylish and elegant and had calming hues.

Soon, there was a herd of people inside and now I knew why. People not just look for good products but good shopping experience as well.

by: Jack Lavis

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