Affiliate Annihilation and Exceptional Bonuses That Will Increase Your Sales

Do bonuses really work? At least once a week we get asked about the common approach to offering bonuses

, has this technique been overused? My answer is always the same... Crappy, freely available, 3rd party bonuses are definitely overused and have become quite ineffective.

Bonuses that are different, relevant and of high perceived value will often double or even triple your sales - It has happened to me. Why bonuses work? Since the beginning of time, bonuses have been used by advertisers to entice users to make a buying decision.

Bottom line is, they do work and here's why... We make buying decisions based on emotion, you've no doubt heard that statement before.

However, being rational, thinking and logical humans, we also must justify our decision to buy we do that by convincing ourselves there is enough value to justify our emotional decision. You read a sales letter, are intrigued by the headline. Your attention is kept through the first paragraph and you decide that you want the product or service based on benefit statements you relate to.

Now, you check the price - and it's somewhat higher than you anticipated.

Buyers won't usually give up at this point. They will actually attempt a value calculation by re-looking at what they get. That's where your bonuses can make a big difference - they either justify the cost and click your order button, or they are gone forever.

4 Effective Bonuses you can use.

1. Work Sheet or Checklist.

This is one of our favorite, we've had terrific feedback using checklists in the past - some of which could have been sold on their own. If you have a product that explains a series of steps, processes, techniques or strategies to your customers, then pulling those into a checklist can be extremely simple and effective. Use Microsoft Word's ability to insert a square symbol and a check mark - you will find both under the "Webdings" symbol options. Checklists are also wonderful bonuses to use for webinars, coaching sessions, consulting services, seminars and other educational opportunities.

2. Short Summary.

You're ebook, audio or video may be 100's of pages long. Summarize the key points into 3-5 pages and you will have created a high-value bonus without having to create additional content.

3. Audio or Video clip.

Use a related audio clip to help communicate your point, cover a case study or example that is related to your ebook. Interviews are a great way to quickly generate high-value bonuses. A 15-20 minute telephone interview will give you a 1-2 Meg audio file that can prove very valuable to your customer base - as long as it is directly related to your content.

4. Software

You are selling an eBook on how to make it big in the stock market. Imagine if you could bundle bonus software that makes it simpler and quicker to apply your techniques.

Software has a high perceived value.

The final point on effectively using bonuses to enhance your sales is to stand out from the crowd. What is everyone else doing - offering some crappy, resell rights, largely useless eBook. The perceived values of such bonuses are less than zero - meaning they can hurt your sales more than help them. Create a high-value bonus, and you will see immediate positive results on your sales and profits.

Affiliate Annihilation? How increasing your success with great products to promote, have the great backlinks? Affiliate Annihilation can help you.

Affiliate Annihilation and Exceptional Bonuses That Will Increase Your Sales

By: Dave Bernard

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