Affiliate Marketing Holds Great Potential For Retailers And Publishers Alike

Affiliate Marketing Holds Great Potential For Retailers And Publishers Alike

The massive scope and reach of the Internet today has made affiliate marketing a highly effective tool for increasing potential consumer interest and revenue. This advanced form of online marketing is now one of the most lucrative in the world for companies and affiliates alike.

At its most basic, this type of marketing is simply a practice in which a firm will reward one or more affiliates for each visitor brought in by the affiliates' own marketing. Interestingly enough, this subset of online marketing has traditionally been overlooked by many advertisers. Search engines, emails, and RSS feeds continue to be the top marketing areas for many online retailers.

However, there is a growing interest in this form of marketing, and any retailer would be wise to give it serious consideration. Experts have observed that despite unfavorable economic conditions in 2009, investment in this particular type of marketing was still pegged at $1.9 billion in the US alone. In fact, projections state that this sub-industry may grow to become a $4 billion market by 2014.

Affiliate marketing works to bring four key parties together. These are the retailer (also known as the merchant or the brand), the network, the publisher or affiliate, and the end customer. However, the online marketplace has already grown so complex that second-tier parties like affiliate management agencies and specialized third-party vendors are now the best way for most retailers and affiliates to get into this form of marketing.

There are also some companies that offer both retailers and affiliates a mix of best practices for different types of online marketing. By combining search engine optimization and social media marketing with affiliate marketing, the clients of these companies are placed in the best possible position to capitalize on the global marketing reach that the internet now provides.

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