Affiliate Marketing: Know Thy Customer

Affiliate Marketing can be described as an agreement between associates or affiliate

, or partners and merchants or product creators where the associate earns a commission fee for creating more business for the merchant. Usually the Affiliate Marketing programs pay the affiliate the commissions for sales, generating leads, or sending customers to their website through visitors clicking onto their website. There are many affiliate marketing programs to consider signing up with, but one thing is certain, every affiliate must choose programs that target his or her intented customers.

Knowing who your customers are, or website visitor's preferences will allow you to choose Affiliate Marketing programs that are best suited for their needs and wants. If you are a webmaster or a blogger, it is in your best interest to create a site that attracts visitors and builds a level certain level of trust. Consider that every single visitor that arrives at your site is a potential customer and the affiliate marketing programs that you join and promote must appeal to your visitors, or your efforts could be fruitless and time wasting. It is important that you understand who are the visitors to your site, what they are interested in, what their preferences are, what are they looking for, and promote affiliate marketing programs that will appeal to them.

One great idea is to add a Frequently Asked Questions or FAQs page to your site. It is an informative way in which you can find out more about your visitor's needs and perhaps have answered some of their questions already. By having this page on your website where visitors can ask questions, you can determine what Affiliate Programs would best suit their requirements. If you consider that your customer's have unsolved problems, and are looking for solutions, then look for affiliate programs that solve those problems, you'll find much greater success with your marketing efforts. Look closely at the questions they submit and determine which questions are being asked most often. You can then use that information to choose the most suitable affiliate marketing programs and place these promotions directly on your site, or place the ads in your newsletters. A great tip is to include the FAQs from your website in your newsletters, or you could even create a pdf doc of your affiliate programs and your FAQs, distribute it free to doc sharing sites, with a link back to your website. This will also increase the caring relationship between you and your customers. Understanding the needs, wants, desires of your customers is crucial for all of your Affiliate Marketing strategies.

by: David O Connell

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