Affiliate Marketing- The Essence Of A Good Landing Page

These pages are simply web pages where visitors are directed to each time you click on a result on a web search or whenever you click a web ad

. For affiliate marketing, the message is sent to the website where you, as a trader, you want your potential customer is directed after clicking your ad on the affiliate website. The pages are, in most times, nothing really different from other web pages on a particular website, especially if the site is an ecommerce site. Some online businessmen even use the homepage of their websites as the landing page for your ads. Are these businessmen making a big mistake? Or should we follow their method in creating landing pages for your ads?

Reason no. 1 is the only way to earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs allow the affiliate merchant pays a fee-per-click basis. Basically, all you have to do is enroll in the program and send your ad. The owner of the program will then distribute your ad to various affiliates who would then place the ad on their websites. When you click on your ad, visitors are directed to the landing page and you have to pay the affiliate for its service.

As a merchant, you earn in an affiliate program through conversions, i.e. each time a visitor goes to your site actually buys a product on your site. Without these conversions, not really gain anything from the program. And the only way you can recover from these expenses is through conversions.

Now, you certainly will not receive any conversion if you have posted an advertisement on the affiliate Web site, without an actual landing page for the potential customer to be redirected to. It's like advertising a product without having a shop to sell your product. Your ad can be attractive enough to encourage people to buy one product, but without the landing page, how will know how to buy the product.

It is therefore important to have landing pages for your ads, since it is the only way for you to win something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may not only be enough.

Many people make the mistake of making the front page of your website and landing page for your ads. The same is true for those who use other sites as a contact "us" or a product page. Homepages are often designed to serve multiple users and contains a large number of links to other pages or other websites. The same with the other two pages mentioned. If you want to succeed in an affiliate program, we are sure that you do not want your landing page to meet the needs of different people, most of which are not really interested in your product.

When choosing a landing page, the customer should always be directed to that page in mind. Therefore, the destination page must be relevant to the keywords and the content you put in your ad. It is also important that the landing page can induce your visitor to take action that is to buy your product or at least give clues to potential customers.

by: Michael SeoVida Francis

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