Affiliate Marketing & Viral Marketing

The companies have started with their exploration for new techniques of marketing

that involves customer participation for ensuring improved effectiveness. A small incentive to the people for their active participation in token for their services rendered can go a long way in creating brand image and augmenting sales. Those who are not fascinated in the company might take up interest if it can add a few bucks into their pockets. This social behavior has led to the evolvement of many marketing techniques.

This article aims to evaluate viral marketing and affiliate marketing.

Viral marketing

Viral marketing has received great attention of late with the success experienced by Harry Potter being a typical example. Cindy Gordon, who was in charge of marketing, took advantage of the power of communicating through the word of mouth in spreading the news about the launch of Harry Potter. Her information passed on to seven people reached the ears of millions within no time, making it one of the best sellers. Viral marketing is a technique that encourages the people to convey the message of a product or company, resulting in a huge rise to its visibility, thereby generating positive effect. This technique makes use of the eagerness of the people to share the news for marketing. The business entity gives away information of products or the brand for free or for a reward through various means that facilitates quick replication and transfer like emails, downloads, graphics, etc.

Affiliate marketing

Affiliate marketing is an internet marketing tool wherein the merchant compensates a publisher of a site for his efforts in directing the visitors to his contents, to the merchant site, resulting in improved brand image and increased profitability for the business entity. Under affiliate marketing, the business transfers a share of the income generated out of sales or out of a possible lead that can result in positive outcome later on, to the affiliate. In return, the affiliate has to put in efforts to attract the contents of his site to lure maximum visitors. His need for greater revenue is the underlying reason that coaxes him to put in greater efforts.

Viral marketing, on a frequent basis, utilizes the resources of others for marketing. For example, the use of affiliate marketing is made for launching graphical descriptions of the company on the affiliate site that links to the merchant site. The presence of tangible incentives can speed up the efforts put in by people involved in viral marketing.

The underlying idea behind affiliate marketing and viral marketing is to take advantage of the social behavior and motivational factors governing the individual actions for the company's wealth maximization. Both techniques, in short, make use of crowdsourcing in the propagation of information.

by: Trevor McHaffie

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