Affiliate Marketing- what it is and some tips

Affiliate Marketing- what it is and some tips

What is Affiliate Marketing?

Affiliate Marketing is an internet based marketing, which rewards partners, when a customer buys a product, shown on their webpage.

Affiliate marketing is also the name of the industry, where different companies practice this form of Internet marketing, including affiliate networks, affiliate management companies and different types of partners and publishers who promote the products and services of their partners.

Affiliate marketing uses one site to bring traffic to another.

Affiliate marketing is a method of promoting web businesses (companies / advertisers) in which the partner (publisher) is rewarded for every visitor, subscriber, customer or a product sold/delivered through their websiteMonetary compensation or commission may be based on impresssion, click, registered user, new customer or sale (mostly a percentage of sales or a fixed amount per sale)

Affiliate makreting interferes with internet marketing services. These methods include search engine optimization, Pay Per Click advertising and e - mail marketing.

Advantages of affiliate marketing

Affiliate marketing requires low maintenance, if the site is positioned well in search engines and has a good performance on the Internet.

Companies / advertisers love affiliate marketing because in most cases the payment is for Action "(pay for performance) , which means that the company has no marketing costs except for initial installation and development of the affiliate program.

Affiliate marketing tips

"Pay per Impression" - (pay per impression PPI) / Cost per thousand (Cost - Per - Thousand - CPM) - The publisher receives from the advertiser an amount for every 1000 impressions (page views) to display the ad. It can be text, banner (image or rich media files - such as flash)

"Pay per click" (Pay per click - PPC) / "cost per click" (Cost per Click - CPC) - The advertiser pays the publisher each time a visitor (potential customer) clicks on the ad.

"Pay per action" (Pay per lead - PPL) / Price Action (Cost per action - CPA) - The advertiser pays the publisher a commission for each visitor who is referred to the site, and requires an action such as filling in the form create an account or subscription for the newsletter. Compensation model is very popular with online services in the field of ISPs, GSM operators, banks (loans, mortgages, credit cards) and subscription services. "Pay per Action" e second best - used model (19%) after the "Pay for Sale".

"Pay for Sale" (Pay per sale - PPS) / Cost of sales (Cost per sale - CPS) - The advertiser pays the publisher a percentage of the sale, which was created by a customer who came through the website of the publisher. This model is best - commonly used model for compensation from online merchants that have affiliate program.

Affiliate marketing can be your business, as long as you are persistent and hard-working!

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