Affordability

MoSoLoCo is a term of recent coinage, being an abbreviation for mobile-social-local-commerce

. These factors have only recently converged, along with the rise of the smartphone as an indispensable item in the lives of people from the bottom to the top of the socio-economic ladder (as they are now affordable to almost everyone). The relationship between these new driving forces in local and global commerce have revolutionized the way small, medium, and large businesses are able to reach out to and interact with their customer base, and is quickly driving those companies that refuse to take advantage of the changes (even the ones who have been around for awhile) to the back of the race.

The more traditional forms of advertising have one major drawback along with the fact they are becoming rapidly dated: they are incredibly expensive. And to make it worse, they dont offer the same sort of shelf life that you can get from the various techniques employed by MoSoLoCo marketers.

You see, once a company establishes a strong online presence for one of its brands, that presence remains in place more or less forever if properly maintained. And depending on what sort of products or services are offered by that brand, the costs of maintaining such a presence can be surprisingly small.

This is because so many of the avenues of online and mobile advertising are in fact free to use, minus the time and energy it takes to use them. Things like Facebook and Twitter, both of which are free, actually form the backbone of any properly organized branding or advertising campaign orchestrated by a qualified MoSoLoCo team. And while it is often (in fact almost always) necessary to invest in some forms of paid advertisement, the cost and shelf life of these investments is considerably more reasonable than that of more traditional forms of paid advertisement such as television and radio commercials. Not only that, but these newer forms of advertisement also make it possible to focus on the desired audience with such pinpoint accuracy that most if not all of the people who come across your ads will actually want to see them and be interested in whatever they are offering.

Once a company has started down the road that leads to MoSoLoCo and its resultant prosperity, there is truly no stopping them. But do not charge into the melee unprepared. There are a lot of people out there trying to establish their brands, and without the right team of highly qualified MoSoLoCo marketing specialists it can be all but impossible to harness the power of change effectively.

by: Emmanuel Gonnet

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