Affordable Search Engine Optimization - The Key to Success For Every Online Business

Because organic positions in the search engines cannot be bought or paid for

, they occur naturally according to the algorithm used by the Search Engines. And all algorithms rely on keywords to determine the relevance of a user's search to each web site's content.

Each web page has many parts to it. From the text to the words used in the headings and page title, through to the name of images and the "alt img" tags associated with the images, the search engine spiders comb the internet constantly day and night to measure every web page and to "index" them according to the prevalence of the words used on them.

Many web site designers don't care about or even believe in SEO, so often they will build very cool looking web sites with no SEO value what so ever. One classic mistact is for them to use flash animation front-ends to the web site - which is not only meaningless to search engine spiders, in fact it can block the spider from entering and indexing the rest of the web site.

The most common mistake of web site designers and also programmers who code many web pages generated by software is the web page address. Search engines value very highly the words used in web page addresses (URLs), and so if some long winded computer code is used in the web page URL then the search cannot measure what the web page is about.

Affordable Search Engine Optimization is about making the business more money than it costs to do. So what is the "rule of thumb" measure for a reasonable ROI (Return On Investment). Well, it's a very subjective thing and most SEO professionals don't want to talk about it at all.

When I do SEO on my own website properties, I value my SEO efforts with a view to getting back the costs of my time (at my professional rates) within the next month after I have done the work. So, if I do $500 SEO work on my website in month 1, I would expect that effort to be earning me $500 a month in month 2 and for each month after that.

It follows then that the $500 of professional work I do on one of my website properties in month 2 has in fact been paid for by the ROI I got from the original $500 I invested in month one. And so it goes on each month - growing larger revenue each month, and re-investing the growing profits into more and more SEO work.

By this method, anyone can achieve affordable Search Engine Optimization - providing you select and manage your SEO Service Provider properly.

I think it is always wise to "try before you buy" professional SEO services. Any SEO company that is not prepared to provide some evidence of their talent by for example a nominal fee of $5 for 58 Pages SEO Report For Top 10 Positionshould be avoided.

Such a sample service allows you to test the communications you will experience over the longer term and to decide if you really want to work with them. It's a bit like trying a glass of wine before buyinga full case of it.

Affordable Search Engine Optimization - The Key to Success For Every Online Business

By: Phil Jarvie

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