After The Shock Effect Of The Approach Of The Expo Expo China Coating Industry - Paint, Expo,

If a highlight of the 2008 China Olympic Games in Beijing

, then inevitably the highlight of 2010 was Shanghai World Expo. Of course, this stage play great Paint Market accounts for a place: BASF exterior insulation systems used in homes Expo Project Project, Dow Chemical, France signed the Shanghai World Expo Museum, Nippon Paint And World Expo "in Shanghai Eco Home" project contract, Ashley paint brush items elevated Expo bid, blue paint Wei Expo Australian Pavilion to build eco-oxygen bar, Nanjing Tianxiang paint suppliers bid for a World Expo, Shanghai won the bid crocodile paint Expo will be flat to pitched the project ... ... a number of new paint technologies, new products are widely used in the construction and Expo Decoration , The highlights Energy , Environmental protection , Low-carbon economy and other elements. However, in the face "Expo paint" the rise of the concept, the Chinese paint market is also reflected Enthusiasm: Some analysts argue that the Shanghai World Expo is nothing but a paint industry following the "Olympic Paint" after the concept of a speculation, in addition to the successful winning the Expo venues and related projects coatings businesses, the entire paint industry to promote the lack of substantive effect, it should not expect too much effect on the Expo. The industry is more voices: Expo will bring a major change in paint industry, we should start to concern the development of the Expo and layout of the coating time.

"World Expo" come to an end?

For many people in the trade, the Olympics an unprecedented set off by the paint industry, the "Bird's Nest war" is still remembered for. At that time, with the Olympic theme, many paint companies have a variety of media publicity all kinds of paint products are widely applied to the construction of Olympic stadiums, the media and the readers are happy to buy it, so the brand's publicity received Degree of great concern. These coatings are also performing well once the brand. But, at the Olympic Games approaching, these Olympics as the selling point of coating products, all of a sudden case of cold?? Too focused on the Olympic market saturation has been presented, and the people of the day as usual.

So, how to look at the "Expo paint" the market brought about by the effects? First, the World Expo is a huge activity, it held, it would be held in the venue construction, infrastructure, and supporting the construction of public facilities, decoration, brushing a huge market demand, thereby directly stimulating the increase in coating industry output for the deep economic crisis, the paint companies over the past year is undoubtedly not a small push. In fact, many paint companies right now, "Expo paint" produced by Marketing The role of speculation, that is, in large part to stay at this level. Of course, this speculation and then "paint the Olympics" concept has a similar story. Most memorable event that everyone is some speculation Quanjude then on to the number of people to participate in the Olympics, and how many people would eat roast duck, many companies sold a roast duck to project how much the appreciation of Quanjude space. A result, many coatings industry planning and promotion, they sought the model used in the Shanghai World Expo on the opportunities to paint, trying to figure out to open Expo will bring the number of orders for paint companies, bringing the brand's much to upgrade. Wisdom that this is only based on the World Expo is expected to start in the market which is estimated as the countdown to World Expo hundred days passed, and now "World Expo" is indeed already "Crossbow momentum at the end", and further development potential is limited of. On the other hand, the various paint brands are playing the "World Expo bid coating", "low carbon", "green energy" as a selling point of the marketing strategy, a time to make coating homogeneity is very serious, but also to some extent constrained the progress of the entire industry.

"After the World Expo," is expected to continue?

Shanghai World Expo opening just around the corner, this also means that Shanghai as the center of the construction projects will all end, "Expo paint" the promotion effect will gradually dissipate. In short, the Expo will open after completion, there is still a considerable number of the Expo venue will remain open, subsequent maintenance of the class resumed paint effects and not great. However, in order to meet the urban renewal undertaken by the World Expo, Shanghai will make a new face emerged, which is produced by the World Expo held in the economic temperature superposition and together will paint a more high-end markets continued to impact. From this perspective, the "Expo paint" concept has yet to be thorough.

by: gaga

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