After-sale Style All Their Own Flagship Service Brand Consumer Electronics Market - Suning Appliance

51 years, a joint venture brand

51 years, a joint venture brand

Water heater

Spring City played in the home appliance market, such as promotions, and consumer acceptance of this product finds that the market reaction is also very good. "This

Service

Commitments in the household appliance industry is rare, and only with considerable strength, dare to make such a pledge. "

Industry insiders, as market competition intensifies, in addition to technical innovation, but also need to do more articles in the after-sales service and enhance overall competitiveness.

Consumers

To buy big brands a good product

"We certainly want to buy such products, even if the higher prices will be willing to spend money." Ms. Wang Changchun public in an interview that the variety of products on the market today, consumers in the purchase a little negligence on easily deceived, if the business could make this pledge, of course willing to buy. Changchun, Mr. Lin said the public, although the replacement of home appliances fast, but still relatively durable consumer goods, household appliances to buy their own products or focus on brand and after-sales service, the unknown is not casually buy the brand.

Industry analysis, Spring City consumers to buy appliances or in a more rational phase, expected to consume more and more obvious, the prices are no longer blindly and reputable appliance stores, and improve the well-known brand after-sales service of household appliances to consumers is the key.

Manufacturers

Service consumer direct pull

Sell

For this "365 days are not satisfied with the return" pledge, manufacturers have also expressed a different approach. Changchun Office Siemens Home Appliances

Marketing

Manager Zhou Zhenhai told reporters manufacturers to boost sales by improving after-sales service is also a means of competition, Siemens water heater is produced under the new platform, the insulation layer is a molding technology, is a

Energy

Product, ideal for family use. "365 days are not satisfied with the return of service commitment is a product of our own identity, it is also on the attitude of the consumer is responsible only to improve service levels to launch a marketing-oriented policy." Zhou Zhenhai also tells us that This pledge has been introduced, the market has been well received, for many consumers booking directly drive sales.

Skyworth

TV

LI Qing, general manager of Jilin branch, said that in this season, most color TV manufacturers are making the market deep plowing secret agents, all hope of deep-level mining market to continue to enhance brand impact. "Recently, our efforts to promote the province cool opening series

TV

, So that consumers fully understand the cool products in use to open the fun, mainly through a return visit and home services to consumers two ways to achieve. "LI Qing said Skyworth site service after-sale service personnel, while also providing consumers with resources and a number of film songs resources to establish a Skyworth TV among consumers really good reputation, then the strong sales of the season to play a direct pull.

Business

Ultimate beneficiaries must be the consumer

Appliance Marketplace in Spring City, by reputation, service to win customers by the praise has nothing new, integrity, honesty long security services, service concept of the sun are all major appliance stores publicity stunt.

Appliance manufacturers for the initiative to enhance service awareness, Changchun

Suning

U Thant electrical marketing manager, said chain stores as very supportive of such policies, only a chain store brand will do well, we hope that more standardized, more hope that the introduction of a series of such policies, improve the quality and home appliances services so that consumers get a higher return; from the perspective of chain stores will be vigorously promoted this policy, will also appeal to the same manufacturer to be involved, so that consumers get all-round protection.

For business for the market launch of this service commitment, the industry said the upgraded service is the business of a nature to attract the consumers eye and then hope that a means to enhance sales, quality products and high service standards are also proposed fundamentally, whether businessmen or manufacturers must provide consumers with more high-quality products continue to lead the market is not regulated.

by:gaga

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