Age Of A Domain Name Explained By Seo Expert

The search engine algorithms consider the age of domain name as the most important

factor in SEO as it gives the appearance of longevity and high relevancy score in Google, Yahoo and Bing. The age of the domain name is measured by website content that has been actually on the web, length of site promotion and latest updated content on web pages. Some domain names register for one year while others are registered for two, three, four or five years. There was latest information on domain age provided by Google and was named as Jagger Update by SEO experts. This update has given importance to domain names with more age of incoming links, web content and date the domain was registered.

Lot of spam happens in an online space and thus to avoid such spam Google gives new web portals a waiting period of three to four months before offering page rank. This is said to be Sandbox Effect and this helps Google to monitor the seriousness of sites around the web. All the new sites in the beginning are thrown in the sandbox by Google and kept away from sites that are already in an online space from long time. So whenever new sites grow up then these are allowed to categorize with web sites of more age. Now this is disappointing for the companies with new sites as they cannot rank well in search engines due to age factor. If SEO expert concentrates on back link strategies, promotion through pay per click and RSS feeds for a site then company can get rid of sandbox effect. Domain age has little importance in search engine algorithms and nobody has control over it.

Being a SEO expert be sure that domain name of the company must be registered for longest amount of time. This gives an indication to search engines that site will be there around the web for years. Also companies that want to develop their web portals can purchase pre owned domains and this helps to avoid sandbox effect. Tracking age of domain names will allow companies to know the level of competitors. Some companies buy competitive domain names without developing their sites. There are many tools online that can be used to view age of portals on the internet. The age factor of domain names is becoming more important than it was previously.

by: Khushal B

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