In the years that followed Ahmad Khawaja went on to design sock ware for women and children
. In 1973 Khawaja set up his first store on Sugarland, Texas. A retailing prodigy, Khawaja extended to 56 Khawaj Footwear stores in the United States, stores in Canada, mexico and Japan, and 800 department store boutiques in malls. By the 1980s Khawaja opened 22 factory outlets in the United States selling damaged and previous-season footwear at discounts.