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Air Jordan 3 Multiple First—the Beginning of Revolution

Air Jordan 3 Multiple Firstthe Beginning of Revolution


The first pair of Air Jordan shoes used of the visible Air Sole cushion:

Once taken over the design of the Air Jordan 3, Thinker has chosen to use the visible Air Sole as the technology of the midsole without any hesitates. To make the shoe Nike air visible absolutely would be a very strong visual impact at that time. On the other hand, forefoot Air Sole has also been the first time used in the AJ series. As to the Michael Jordan who needs 'take off' 'landing' frequently, the better cushioning and impact protection is very important. This revolution of visible design makes the midsole of the shoe do not lonely, which make the air as one part of the appearance design. This is also the biggest changer to the Sneaker by the Air Jordan 3.

The first pair of Air Jordan shoes used of the Jumpman Logo:


AJ 3 has adopted the Jumpman Logo, which is the symbol of the retired of the "flying basketball" logo used in the previous generations. On the Jumpman Logo, most of you would believe that that is the sketch from a photo when Michael Jordan dunks. However, this picture is silhouette from a studio in the performances of Michael Jordan's ballet movements in fact. At that time, Jordan was just standing on the floor, and then jumped up with separate the legs, which has been catched by the photographer to as the historical lens. In addition, the whole inspiration was taken form the lens of Jordan shuttered for the Olympics in 1984. This unique Logo has make the Jordan retained, to keep the Air Jordan Series and create the Sneaker culture.

The first pair of Air Jordan shoes used of the "crack explosion" element:

This unique leather imitation of an elephant has received the unanimous favorite from Tinker and Jordan at that time, which has even used in the first year shoe box. Perhaps this crack explosion has no particular nowadays besides compared with the shiny patent leather used in the Air Jordan 11, it do not crack brilliant. However, in that era, in 1987, the first appearance of the Crack explosion has enough hit to own full field exclaimed.
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